Tag: mobile advertising

The company has now released vibrating advertisements meant to simulate the sensation of driving.

Peugeot has now sent a new mobile ads strategy into the United Kingdom, claiming to be the first company to put haptic technology into use with the launch of a video that uses immersive tech.

The smartphone video has been designed to capture a more complete impression of the driving experience.

The mobile ads based on this video use touch technology to be able to simulate the feeling of the experience of driving a car, through the display of a viewer’s smartphone. The pop up advertisement appears within an app window and demonstrates a short video of a trip in the vehicle. The advertising has been equipped with effects using vibrations that are triggered at the same time as the car accelerates or revs up its engine.

This mobile ads strategy was created in partnership with Peugeot’s media agency, OMD, and Opera Mediaworks UK.

Opera Mediaworks UK is a firm with a specialty in mobile advertising. The mobile marketing campaign itself is powered by Touchsense Engage, which is a form of haptic technology that was created by Immersion, a tech developer.

This particular mobile video ad is a component of the UK campaign from OMD for the Peugeot 308 GTi, which was first launched in October. Its initial launch was paired with a BETC Paris online video.

These high tech mobile ads featuring the vibrating video will be available exclusively to users of Android devices. The ad campaign will be run over mobile marketing channels throughout the length of December. It will be featured on apps that were selected by Opera Mediaworks. That said, another version of the video is also being made available for mobile device users to view on the Content Portal app from Immersion, which is available for download at Google Play. It will be interesting to see whether this tech will be seen as something beyond a gimmick and if it will expand in use by other brands and marketers, as well or if it will be a simple novelty that will draw interest for now, but that will fade as the latest fad.

The technology giant has now made it possible for marketers to stream an app from the web into a device.

Recently, Google changed the way web searchers could discover the information they were seeking to find, even when it was located exclusively within an app, as it has developed a way to use mobile ads with streaming and has now implemented it.

This makes it possible for search results to include what had previously been content exclusive to mobile apps.

Using this new streaming tech, it means that when a query is made in Google over a smartphone or tablet, the results that appear will not be limited to websites. They could also include information that had previously been inaccessible outside of downloading and launching a mobile app. Now, the search engine will also provide results including in-app content and the app can be streamed from the web to the mobile device if it is not already installed. This will mean that mobile ads will also appear in front of people who are streaming the apps, not just those who are running them from their own device.

The mobile ads that can be displayed when the app is streamed include those running on the AdMob network.

At the moment, that network is estimated to reach around 650,000 mobile apps, so the publishers of those apps will now be able to create ads that are actually smaller versions of the full sized mobile games, up to a maximum of sixty seconds.

Furthermore, beyond the difference that has been made in the mobile app streaming, Google has also announced that it is bringing in a second type of app install ad formats, which will involve ads that are swipeable, more engaging and more mobile friendly. They have been called “Interactive Interstitials”.

According to the new head of product for mobile advertising at Google, Sissie Hsiao, the purpose for these two new app install formats is to make it possible for developers to connect with the right users for their applications.

These mobile ads aren’t just to help an application to be downloaded. Instead, Hsiao pointed out that it will improve the rate of download by actual users. The reason is that the current trend shows that many applications are downloaded but are used only once or even never once they’re on the device.