These augmented reality wearable technology devices will be the next ones hit by ads and promotions.
Hipcricket, an expert in mobile marketing engagements, has recently revealed that its AD LIFE platform will now be supporting text messaging and website rendering for wearable technology devices, such as Google Glass and other types of augmented reality glasses.
The AD LIFE platform from the company is already being used by many different brands.
The platform is being used by international and domestic agencies and brands for the purpose of powering their mobile marketing campaigns. The goal is to enhance the interaction between companies and consumers through the devices that these shoppers are using the most. Though this had previously been smartphones, it has expanded over the last while to include tablets, and now wearable technology, as well. The platform offers advertising and analytics, all in one place.
Mobile marketing for wearable technology is becoming increasingly important as these devices take off.
According to Canalys, this year will be the year in which wearable technology will suddenly explode among consumers, with an estimated 8 million shipments of smartwatches headed in our direction. It was also estimated by that firm that this number will skyrocket next year to 23 million units, and that by 2017, that will have reached 45 million units.
Hipcricket has explained that wearable tech will be including everything from the iWatch, which is rumored to launch at some point this year, as well as the already existent Google Glass, and a range of different fitness and medical devices. This notable shift in consumer behaviors is expected to reflect the same one that occurred when there was a movement away from desktops toward smartphones and tablets. Now consumers are thinking even smaller and more convenient than those already small screens.
The Hipcricket chief operating officer, Doug Stovall explained that “We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology.” For that reason, the company is ensuring that its platform keeps in line with the consumer preferred devices and will gear its mobile marketing capabilities in those directions.
This, according to the announcement that was made to inform the public of the new partnerships. Effective right away, the Alpha Trainer app’s Android version is now integrated into the model for the Tapjoy Mobile Value Exchange, in which consumers earn virtual rewards by engaging with the ads that they receive on their mobile devices. By doing so, they gain access to various different kinds of digital rewards. In this case, it means that they can use the massive database of more than 100,000 customized workout programs that are being labeled as professional quality.