Tag: mobile ads

The income from advertisements is now higher on Google’s operating system than on Apple’s.

Until now, Apple has always worn the crown when it came to mobile ad revenues, but according to recent data that was released in a report by Opera Mediaworks, it looks as though the top spot has now been snatched up by Android.

The mobile marketing trends during the last quarter saw a considerable reversal and a defining result.

In the report, Opera Mediaworks underscored the point that even though Android took over Apple’s top spot in terms of its mobile ad revenues and impressions in the first quarter of this year, but the same thing happened in 2014 and iOS came back to reclaim its throne and hold onto it for three straight quarters. The margin by which Apple did manage to take back the lead, though, was very slight during that time.

It is important to note that the figures for mobile ad revenues used by Opera are based on its own advertising platform.

Opera’s mobile advertising platform data was used in order to generate its figures, which means that while the ad revenue information may be true there, this may not necessarily be the case everywhere else. That said, it does provide some useful insight into the trends that are occurring and that may not be exclusive to that one platform.

In the Q1 2015 report from the company explained that “For the first time since we started The State of Mobile Advertising report in 2012, Android is leading revenue generation across our platform, albeit by only a fraction of a percentage point.”

The figures from the report indicated that in this year’s first quarter, Android’s share of the mobile add traffic, worldwide, was 65.17 percent. That said, when it came to the actual ad revenue, it had a 45.77 percent share of the global market. The share held by iOS was only fractionally smaller than Android, at 45.44 percent.

In terms of the mobile ad traffic share from other platforms, BlackBery had a 1.87 percent global share, Symbian’s share was 3.99 percent, and Windows Phone clutched onto a tiny 0.16 percent. For mobile ad revenues, they had 1.96 percent, 1.27 percent, and 0.09 percent, respectively.

The location based advertising firm has now been named a leader in smartphone marketing.

Thinknear, by Telenav has just received some very high praise from Gartner, which has just named the company as being a leader when it comes to the location based mobile marketing field.

This came in the form of being named a Gartner Cool Vender within the mobile marketing category for 2015.

Smartphone based marketers require accurate location information for targeting their current customers and potential shoppers within precisely the right period of time, and at the right place. Gartner has identified four providers of this type of service that have been driving innovation in mobile marketing, particularly those with a focus on location based advertising to be able to effectively target mobile device users at the right time and place.

Also taken into consideration was the ability of those innovations to actually measure the impact that the advertising had on the behaviors of those consumers.

Among those considered by Gartner, Thinknear made it into the top leaders group for mobile marketing.

According to the Thinknear by Telnav president, Loren Hillberg, “We consider it a huge honor to be recognized by Gartner as a leader in the mobile marketing field.” Hillberg went on to add that the Location Score platform from Thinknear provides the company with the ability to offer “extremely accurate audience targeting solutions for our brand and agency partners and we are excited to continue our focus on building products that connect brands with their mobile audience.”

Considering the importance that mobile advertising and location based ads have in the current marketplace, and the weight that is held by the opinions of Gartner, Telnav certainly has reason to celebrate over the recognition that its Thinknear service has received.

All of the details of the scoring and the various considerations that were made were all outlined in the complete “Cool Vendors in Mobile Marketing, 2015” report that was issued by Gartner. Each of the other vendors that were identified within that report – including Aislelabs, PlaceIQ, and Shelfbucks – will certainly be exercising their own well earned bragging rights.