Tag: mobile ad

The global earnings from smartphone based ads is increasing at a very rapid rate.

A recent report has indicated that the global revenue from mobile advertising, last year, increased by a tremendous 64.8 percent, which is a direct reflection of other trends relating to smartphones.

The region in which the fastest revenue growth was experienced was in North America, at 76.8 percent.

That said, mobile advertising appeared to experience a rapid growth rate worldwide. Other regions all experienced increases in revenues that were more than 50 percent. The form of mobile marketing that saw the highest rate of growth in terms of its revenues was mobile display ads. That category increased its revenues by 88.1 percent, year over year. It managed to surpass mobile search as the dominant category in the smartphone based advertising segment. This data was reported by the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), as well as IAB Europe, and HIS Technology.

The report found that global mobile advertising revenues reached the $31.9 billion mark, last year.

That revenue represents an increase of 65 percent. Of that, North America made up 44.9 percent of the revenues.

When looking at the individual categories of mobile ads, mobile search lost its first place status to mobile display, which is now the biggest segment. Mobile display saw a growth rate of more than 88 percent.

According to the senior vice president of IAB, Anna Bager, who is also the general manager for the IAB Mobile Marketing Center and Digital Video Centers of Excellence, “Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power. Now is the time for the industry to coalesce on standards and guidelines to build even more momentum for mobile marketing around the world.”

It is more than clear that mobile advertising is growing at an exceptional rate, as marketers, brands, and businesses alike begin to discover that the time in which this category can be considered a luxury or a novelty has passed. Mobile-geddon has shown that there is no way to continue to deny that advertising over smartphones and tablets has become a vital part of marketing.

The handset manufacturer is sending advertisements to its One users that look like notifications.

While most users of smartphones who use their devices to connect to the internet are used to being exposed to various forms of mobile marketing and somewhat expect to see it in certain places, what may come as a surprise for HTC One users is ads that are sent to them in the form of notifications.

HTC has recently taken on a new strategy that sends ads to customers who have purchased their smartphones.

What has yet to be seen is whether or not the users of the One smartphones resent receiving these mobile marketing ads that have been disguised as regular notifications. People who are seeing these new kinds of advertisement are users of the One M7, M8, and M9 devices. These devices are receiving the ads regardless of the fact that they were purchased outright without advertising any discount to the purchase because of advertising based subsidies, as is the case with the cheapest Kindle model from Amazon.

Some of the recipients of these mobile marketing notifications say that they look like movie theme recommendations.

Screenshots of the mobile ads do show that they appear to be recommendations for a new theme for the device that is based on the most recent Fantastic Four movie, despite the fact that it’s not what the notification is, at all. The release date of the film is displayed prominently in several places, as are the logos of the movie studio.

Not every owner of these smartphones are receiving the ad. Instead, they appear to be linked in some way to the BlinkFeed and Sense Home features. Users that have devices with other types of Android launchers do not appear to be receiving the mobile advertisement for the movie.

Back in June, HTC did say that it would be testing out some different BlinkFeed based passive ads as a part of its overall mobile marketing strategy. They discussed placing the ads next to the normal updates for news and social networks, but didn’t mention a full-screen style notification, as appears to be the case in this specific example.