Tag: mcommerce

Mobile commerce may have a bright future

| March 27, 2013

Mobile Commerce Bright FutureMobile commerce is picking up momentum

Mobile commerce is growing rapidly and that growth does not appear to be slowing down any time soon. The current state of mobile commerce suggests a bright future, largely due to the proliferation of mobile technology and the perceived convenience of mobile payments. Indeed, mobile devices are beginning to become more popular than PCs. According to a study conducted by  the International Telecommunications Union, as of August 2012, more than 7 billion mobile devices were operating all over the world, exceeding the number of active PCs by three times.

Mobile sales to reach new heights in near future

A recent study from Abi Research suggests that mobile commerce will reach $119 billion by 2015. This is roughly 8% of the current e-commerce market. E-commerce is still considered to be a powerful force, especially in the retail industry, but mobile commerce is benefiting from increased exposure and a growing number of retailers interested in engaging mobile consumers in a new form of commerce. Another study by Forrester Research suggests that mobile commerce in the U.S., in particular, will reach $31 billion by 2016.

US mobile commerce experiences aggressive growth

In the U.S., mobile commerce is experiencing a magnanimous rise to fame. More consumers are beginning to become comfortable with the concept of mobile payments, making them more likely to purchase goods and services using their smartphones or tablets. Mobile traffic to websites is on the rise, powered by growing interests in the realm of mobile marketing. Location-based services are also playing a role in encouraging consumers to participate in mobile commerce as they are able to find stores and attractions more easily, especially while traveling.

Security may derail bright future

While the current state of mobile commerce does paint a bright future, the future is, of course, unknowable. There are many challenges that face mobile commerce that could derail the burgeoning industry’s future. The most significant of these challenges, currently, is security. Without adequate security, a consumer’s financial information is at risk of theft and exploitation. The security dangers inherent in mobile commerce have kept many consumers from conducting mobile payments.

4G could be a boon for mobile commerce

| March 26, 2013

Mobile Commerce UK 4G speeds may make mobile commerce a major success in the UK

Mobile commerce is on the rise in the United Kingdom and the success of retailers focusing more on mobile payments may rely heavily on Internet speeds. Mobile Internet is still in a state of infancy throughout much of the world. High-speed 4G connections are still somewhat rare, despite rampant demand for such a service. While telecommunications companies are putting a great deal of effort behind making 4G more widely available, delays in high-speed mobile Internet access could mean missed opportunities for UK retailers.

Retailers beginning to become more accommodating of mobile commerce

Retailers throughout the United Kingdom are becoming more inclined to support mobile commerce in a variety of ways. As consumers become more reliant on their mobile devices, they are beginning to find their smartphones and tablets useful for shopping and similar activities. Mobile shopping is quickly becoming a very popular trend among many consumers, according to a recent study from eBay Europe. The study suggests that access to 4G speeds could lead to a universal surge in mobile commerce as consumers find services easier to use.

eBay predicts surge in mobile shopping

eBay Europe predicts that the expansion of 4G availability could cause mobile shopping to spike by 113%. High-speed connectivity means that mobile commerce services are easier to use. This also means that mobile payments can be processed more quickly, eliminating the waiting period that could potentially lead to some payments being lost in virtual limbo because of a connectivity issue with a mobile network. Along with  a surge in mobile shopping, eBay Europe predicts that high-speed Internet could lead to more sales.

High-speed Internet could lead the way for higher sales

eBay anticipates that 4G connectivity will help mobile commerce reach more than $2 billion in sales in the coming years. Access to high-speed Internet makes it easier for consumers to find products they are interested in. It also makes it easier for consumers to purchase these products and continue shopping, thereby increasing the amount of money people are willing to spend while shopping online with their smartphones and tablets.