Tag: mcommerce

Mobile commerce fraud comes with a price to retailers

| February 10, 2015

The results of a new study have shown that while this is already expensive, the problem is only going to grow.

A new report has recently revealed the results of a study that has shown that at the moment, fraud in mobile commerce is costing an average of 3 percent of the total revenues of retailers who are selling over this channel.

Moreover, the faster the growth of this ecosystem, the more the cost of fraud is likely to rise, said the study.

This research was conducted for RSA – an encryption vendor – and TeleSign – a vendor of fraud prevention – and it analyzed the responses of 250 different enterprises that had an average revenue of $2.54 billion. Among them, it was determined that the annual loss as a result of fraud over mobile commerce was $92.3 million. In certain cases, the impact of fraud on m-commerce was a s great as 25 percent of the sales of the retailer over that channel.

This mobile commerce study showed a great deal of insight into the impact of fraud on retailers.

Mobile Commerce - Retail and FraudThe survey was conducted online, and among the respondents, 8.4 said that they had not detected any losses as a result of fraud that had occurred either online or over m-commerce channels. That said, 34 percent of the respondents said that they had lost up to 5 percent of their revenues to fraudulent purchases. Another 13.6 percent claimed that the losses they had experienced from fraud online fell between 11 percent and 25 percent. Just over that amount, 14.4 percent, said that their fraud rate was between 26 and 35 percent. And finally, 11.6 percent experienced a staggering online fraud rate of 36 to 50 percent of revenue over those channels.

Although the overall average losses from fraud was from 6 to 10 percent of online revenues for most companies, when looking specifically at medium sized businesses that had revenues within the range of $500 million to $1 billion, the situation was not as “good”. In that group, the average online rate of fraud was between 11 to 20 percent, according to the research.

When it came to mobile commerce fraud, specifically, it was only the very smallest companies that experienced a rate that was under 10 percent. The average large company lost between 10 and 24 percent of their revenues to fraudulent transactions.

American mobile commerce can benefit from consumer engagement behaviors

| February 6, 2015

Gartner has recently released a prediction that says that revenue will be driven by smartphone based behavior.

The Gartner research firm has released a forecast that stated that by 2017, the engagement behaviors of smartphone users will have a powerful impact on mobile commerce revenue, sending it to reach 50 percent of the online shopping incomes generated in the United States.

This is an important and significant growth, considering that the current figure is 22 percent.

According to Gartner research director, Jennifer Polk, “Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce.” She also went on to provide the example to illustrate her point, saying that big-box stores might not need to move as rapidly as stores in other industries, since they can still fall back on their in-store experience, which remains “a critical part of their value proposition and the customer experience, making digital and mobile commerce a smaller portion of their overall revenue.”

Certain industries must clearly work harder to focus on mobile commerce than others.

Mobile Commerce AmericaThat said, Polk added that new standards for credit cards will lead to a liability shift when it comes to cases of fraud, this year. This will make it important for retailers to adapt their point of sale systems for credit card transactions that are more secure. “This opens the door for point-of-updates to also accept mobile payment,” said Polk.

Gartner explained that marketers with mobile commerce and digital shopping initiatives must concentrate on building cross-functional teams, such as in sales, IT, legal, and customer support. This will make it possible to form a seamless experience throughout the length of the purchasing process in addition to the relationships with customers that can develop following a sale.

The Gartner statement expressed that if mobile marketing teams look into ways to better leverage wallet apps with a focus on revitalizing the interest that consumers have in mobile commerce as well as smartphone based payment transactions. Furthermore, the research firm said that by the close of next year, over $2 billion in e-shopping will have been generated only over smartphones or tablets.