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Mobile commerce in Russia parallels that of Western Europe

Dan Gendro | February 25, 2015

The results of a PayPal study are suggesting that people are smartphone shopping trends are quite similar.

PayPal, the online payments giant, has released the results of a recent study on mobile commerce, which showed that the use of smartphones and tablets for shopping in Russia is almost popular as this trend in Europe.

The results of the study were put out in a PayPal press release which compared the mobile shopping trends.

According to the head of PayPal Russia, Vladimir Malyugin, “Russian internet users are no different from other consumers in the major e-commerce markets, and they are increasingly using [mobile devices] to purchase goods and make payments — it’s faster and more convenient.” The survey was conducted in conjunction with Ipsos, a market research service. It looked into the behaviors of 17,500 consumers throughout 22 different countries, in terms of their shopping behaviors. Among those respondents were 793 people who resided in Russia, as of October of last year.

The research found that mobile commerce was used by Russians for an average of 2.6 purchses per month.

Study for Mobile Commerce In Western Europe, the average number of purchases per month was quite similar, at three. When it came to sales completed specifically by way of tablets, Western Europe was only just slightly ahead of Russia, at 2.4 sales per month, compared to 2.38 sales per month, respectively, said the report.

Furthermore, the users of mobile devices in Russia were willing to purchase a broader range of different types of product and service when using those gadgets. Among smartphone owners, 25 percent said that they would be willing to purchase something within a brick and mortar store through the use of their device. Another 22 percent said that they would be willing to make reservations, or that they would order a meal ahead of their arrival, through their smartphone.

As a part of the mobile commerce trend as a whole, using smartphones to complete payments transactions was also appealing to many Russians. In 2010, mobile payments represented only 1 percent of the full e-commerce market in the country, whereas last year, that figure had made it to 20 percent, said the report.

Mobile commerce hasn’t reached the same level as smartphone use

JT | February 17, 2015

Two recent studies has shown that device users still aren’t ready to shop and pay with their gadgets.

Although smartphones are rapidly making their way into the hands of virtually every American, nowadays, mobile commerce and payments are falling way behind the many other uses that people have for their gadgets.

This, according to the results of two different surveys that looked into the use of mobile devices.

According to research from Informate Mobile Intelligence, the average American smartphone user currently spends about 4.7 hours on his or her device, every day. That represents about thirty percent of their waking time. That research was conducted in December 2014, and shoed that device users in the U.S. are greatly likely to have access to applications for mobile commerce and payments. The reach for shopping apps, at that time, was 59 percent, and for mobile payments apps, it was 49 percent.

That said, despite the reach, mobile commerce and payments aren’t appealing to American consumers as they could.

Mobile Commerce - Man using smartphone A second survey, this one by Placeable, which involved the participation of one thousand consumers in the United States, said that while the mobile apps may be there, people simply aren’t using them. That survey determined that 42 percent of smartphone owners had never made a purchase on their device. Moreover, only 9 percent of those who had access to mobile payments said that they actually used them.

The survey pointed out that this also doesn’t necessarily mean that shoppers aren’t using their mobile devices as a part of their purchasing process. The research indicated that 6 out of every 10 consumers will use their smartphones at some point during the shopping process when they are shopping for a product online or even in-store. However, the actual purchase is not being made over that device. That is occurring over PC or at the store’s checkout counter.

While other research has indicated that mobile security could be in the way of the use of these options over smartphones, Placeable suggested that this may not entirely be the case. Nearly 70 percent of participants in the survey said that they were willing to trust shopping over mobile commerce or making smartphone based payments. The reason that they are not using them is that they don’t see the need.