Tag: mcommerce

Companies partner to introduce Instatouch Mobile Commerce Services for consumers and merchants

Equifax and Danal, two credit organizations, have announced a partnership geared toward making mobile commerce more convenient for consumers and merchants. A growing number of merchants are trying to capture the favor of shoppers with smartphones , many of whom are beginning to rely on their devices to purchase products online and in physical stores. Together, the two organizations will attempt to reduce the friction of mobile spending with the Instatouch Mobile Commerce Services.

Mobile Identity Suite will allow Instatouch to immediately authenticate mobile payments

Instatouch will be powered by Danal’s real-time Mobile Identity Suite, which will provide authentication services that are designed to protect the financial information of consumers using the service. With instant verification, consumers will be able to make payments in a quick and efficient manner, which will help make mobile shopping more convenient than it has been in the past. Reducing friction may help increase the adoption of mobile commerce among consumers, giving retailers new opportunities to engage them in the mobile space.

Merchants are looking for effective ways to engage consumers that are relying on their mobile devices to shop online

Mobile commerce has been growing rapidly among consumers and retailers in recent years. Merchants are interested in engaging mobile consumers because they tend to spend more money while shopping on their smartphones and tablets. Doing so has been difficult, however, as some retailers have found it difficult to establish a foothold in the mobile commerce market. New services, such as Instatouch, could alleviate this issue, making it easier for merchants to engage consumers that are interested in mobile shopping.

Merchants and consumers are still worried about the security of mobile commerce and shopping online

While mobile commerce is growing quickly, many retailers and consumers are still concerned about security issues. Retailers will have to use services that can affectively protect themselves and their customers from exploitation, especially as more malicious groups seek to take advantage of financial information shared over mobile networks. Equifax has significant experience when it comes to security.

Shopping over smartphones and tablets is moving ahead in a striking way within that country.

Emarketer has now released data that has shown that the m-commerce marketplace in China, representing shopping occurring over smartphones, tablets, and other types of mobile devices, will be reaching $334 billion, this year.

That figure represents a record breaking 49.7 percent of the total expenditure over online channels.

This prediction suggests that over 10 percent of the total retail sales in China will be occurring over m-commerce by next year. This trend in China is an important one, and it is an estimated 450 percent greater than what is going on in the United States. In the U.S., it is believed that sales over mobile commerce will rise by 32.2 percent. The retail sales over smartphones and tablets will represent 22 percent of the total online shopping. That said, from a broader perspective, they will make up only a tiny 1.6 percent of all retail sales in 2015.

This is microscopic next to China’s m-commerce portion of all sales, which is 7.9 percent.

It is clear that the Chinese retail market is seeing notably faster and greater mobile commerce growth than the trend throughout the world. That said, its own marketplace continues its direction toward the digital sphere. Online retailers are working hard to ensure that they are continually prepared to evolve as consumers expect, and they are working hard to help to bring that same ease of shopping into areas of the country that are harder to reach.

Two giants – JD.com and Alibaba – are making major investments into the rural communities of China, where there is the most room for online shopping growth within the country. In fact, the current rate of mobile commerce use is greater in the rural areas than it is in the large urban centers. This makes sense, considering that people in the major cities have a much greater availability and selection of products than those who are away from the ocean of brick and mortar shops.

That said, m-commerce needs to be implemented strategically. Even Alibaba has seen less than one tenth of its online purchases shipped to rural areas despite the massive potential there.