Tag: marketing trends

Create Memorable Customer Experiences with AI – 4 Ways

The success of your business is influenced by many factors other than the quality of your product and its pricing.

Today customer experience is crucial for business success and using artificial intelligence can dramatically improve your customer experience giving your business a competitive edge.

For this reason, it’s important to explore AI as a way to enhance customer loyalty. To start with you can take advantage of readily available Artificial intelligence courses to sharpen your tech skills. This way you’ll be able to create a customer-centric culture and even come up with effective customer experience (CX) strategies. Also, you’ll be able to find the right technology that improves CX in your business.

How can you use AI to boost your customers’ experience? Keep reading to find out more.

customer experiences and how they effect your business(1)

  1. Use AI to personalized customer experience

Artificial intelligence applications, including machine learning and predictive analysis, can help you discover common customer issues and help find solutions for your users. You can use this data to implement chatbots for specific customer touchpoints on your website. This will help your business customize its real-time customer experience while remaining proactive.

The chatbots always stay ahead of your customers and help create a seamless user experience while getting rid of any problem before it arises. You can place the chatbots in high-traffic areas where they answer questions and tips and advice while researching or placing an order. These features are intended to help improve your customers’ experience and improve your brand’s image.

  1. Use AI to generate customer behavior patterns

You can use AI to analyze your customer’s behavioral patterns in seconds. The data obtained is used to create customer personas and help match your customers with the products they are likely to buy. This is also how you can generate content that is most relevant to readers.

The AI algorithm tracks the customer’s behavior from previous customer communications, purchasing behavior, referral sources, on-site interaction, and geo-specific events. These factors are essential because knowing more about your customer ensures that you can implement strategies to improve their buying experience.

  1. Use AI to improve lead generation

You must make the buying process for your customer pain-free, and chatbots are designed to do that for your business. A good example is using a set of pre-programmed questions to help validate leads before moving to a sales agent.

There are also instances where chatbots are used to  conversations with customers based on their browsing history to help improve the sale process and help upsell post-purchase.

  1. Customize content for your customers

Most commerce companies spend many hours composing and sending out weekly email content for their different segments of customers. However, you cannot deliver a customized email to every user in your email segment.

This is where AI comes in to help you send out customized emails by analyzing the topics of interest and detecting the pattern to help recommend the most relevant content. Customers prefer brands that can customize emails automatically based on content. The changes can make a huge difference in the response customers have towards your marketing efforts.

Ultimately, you can use Artificial intelligence to enhance the buyers’ journey at every step. It will help you understand who your customers are, their preferences, and how they shop, all factors that will help improve your business’s customer experience.


Social media marketing trends point out difference between Twitter and LinkedIn users

Recent data analysis has revealed that age plays an important role in the popularity of these networks.

According to a recent release from Doug Anmuth, an analyst from JPMorgan, there are some significant social media marketing trends being revealed that have to do with the age of the users of the various networks.

What he found was that the user base at Twitter tends to be younger than all other large networks, for example.

At the same time, Anmuth also pointed out that on the other end of these social media marketing trends is that the users of LinkedIn are slightly older than those of other networks. He revealed that Twitter may lean toward the younger users, it still has users across every age range. The heart of its user group in the United States is made up of people between the ages of 13 and 44. The age range representing the largest group of its users is from 25 to 34. That said, 10.1 percent of its users are between the ages of 13 and 17, which represents a sizeable group. Equally, 18.2 percent of its users are 18 to 24 years old.

This knowledge, as well as the ages on other networks, is important to social media marketing trends and campaigns.

Social Media Marketing - Twitter and LinkedIn differencesThe reason is that the fact that there is a difference of this nature from one network to the other could change the way that ads are placed and promotions are expressed from one platform to the next.

To demonstrate the difference, looking at Facebook, it reveals that the user range is considerably broader. Still the largest social network in the world, its largest segment is made up of 25 to 34 year olds, at 19 percent of its American user base. Another 17 percent was represented, each, by the groups of users in the 34 to 44 year old range and the 45 to 54 year olds.

At the other end of the scale, LinkedIn, the professional network, leans much more to an older crowd, with the majority of its American user base made up of people aged 45 through 54. Only 9.6 percent of LinkedIn users were within the 18 to 24 age group. Social media marketing trends may soon need to differ from one network to the next to ensure that they will appeal to the largest groups of users.