Tag: m-commerce

JD.com finds success through engaging in mobile commerce

JD.com IPO raises $1.78 billion from US investors

American investors may be strongly interested in Chinese Internet companies, thanks to the recent success of JD.com’s IPO. JD.com is an e-commerce organization based in China, which launched an initial public offering recently to great success. The IPO raised some $1.78 billion for JD.com, which exceeded the company’s expectations by a significant margin. The warm reception that JD.com has received may bode well for other Chinese companies that are preparing to launch their IPOs in America.

Chinese retailers engaging mobile consumers are attracting the attention of investors

Like other companies that have placed a priority focus on e-commerce, JD.com has been working to engage the mobile audience in China. More consumers are becoming reliant on their mobile devices, using smartphones and tablets to interact with one another and shop online. Companies like Alibaba and JD.com have taken notice of this trend among consumers and are positioning themselves to become powerful forces in the mobile space.

Alibaba’s IPO may benefit from efforts in the mobile commerce space

Mobile Commerce - China and the USAlibaba is on the verge of launching its own IPO in the U.S., hoping to generate a great deal of interest among investors. Alibaba has been working to establish a strong presence in the mobile commerce space and has managed to find significant success in this endeavor in recent years. Engaging the mobile space may help Alibaba’s forthcoming IPO performance. JD.com has also been working to engage mobile consumers more effectively and this effort may have had a significant impact on the company’s IPO in America.

Investors are eager to involve themselves in companies that have a mobile commerce focus because of the promise of return

Investors have been showing interest in companies that engage a mobile audience because of the growing popularity of mobile commerce. The advent of mobile technology sparked a major shift in commerce, which is becoming more noticeable as consumers begin to rely more heavily on their mobile devices in daily life. Investors are eager to support companies that are finding success in the mobile space and reap some of the benefits in doing so as well.

Mobile commerce is booming in Europe

New report highlights the performance of mobile shopping in European countries

Mobile commerce is experiencing a promising period of success in Europe, according to a new report from yStats. The report shows that countries in Western Europe boast of high degrees of smartphone and tablet penetration, which is creating a favorable environment for mobile payments to thrive within. Mobile devices have become part of people’s lives in these countries and many are becoming more comfortable with the notion of mobile shopping. The report notes that Sweden and the United Kingdom are among the countries that have the highest mobile shopper penetration in the world.

Germany and Austria are seeing a great deal of mobile shopping activity

In Central Europe, Germany is currently considered the leader when it comes to mobile penetration. High degrees of smartphone and tablet ownership have lead to an increase in mobile commerce sales throughout the country. Mobile sales accounted for more than 10% of all online retail sales in 2013. Austria is experiencing similar success, with nearly one third of its online shoppers making a purchase from a mobile device.

UK currently leads the way when it comes to mobile commerce sales

Mobile commerce growth in EuropeThe UK currently leads other Western European countries in terms of mobile retail activity and e-commerce sales. Sales from tablets are growing significantly faster than sales from smartphones in the United Kingdom. Tablets are becoming favorable because of their larger screens and somewhat higher processing power. These devices provide a more enjoyable shopping experience for some consumers, which is why they are beginning to see more mobile commerce activity than smartphones.

Europe may establish itself as a favorable market for mobile payments and shopping in the near future

Europe may soon become the premiere battleground for the mobile commerce industry. Currently, the Asian-Pacific is considered one of the most active and attractive markets when it comes to mobile payments and retail, but European brands are beginning to become more mobile-centric. As consumers become more comfortable with the idea of mobile shopping and payments, Europe is likely to continue finding success in the mobile commerce field.