Tag: m-commerce

Consumer behavior about mobile commerce is changing

Study highlights the changing support that is coming from mobile consumers

When it comes to commerce security, Bitcoin may be safer than mobile wallets, according to a new study from Walker Sands. Security has become a major topic among consumers since the advent of mobile commerce. More people are using their mobile devices to shop for and purchase products, which has highlighted the security risks that exist in the digital space. When it comes to protecting financial information, the study shows that consumers believe that cryptocurrency is the safest way to stay protected.

Cyrptocurrency is considered more secure for mobile commerce than mobile wallets

Cyrptocurrency is a medium of exchange that leverages cryptography to make transactions more secure than they would be on their own. Bitcoin is one of the more popular forms of this currency, but these currencies are not generally well supported by government and banking organizations. The study from Walker Sands shows that 3% of consumers believe that Bitcoin, and similar currencies, are more secure when making transactions online. By comparison, 1% of consumers believe that mobile wallets are safe to use.

Mobile commerce has become a target for malicious groups that want to steal financial information from consumers and businesses

Consumer opinion about mobile commerce changingMobile commerce has become a very attractive target for malicious groups that want to exploit the financial information of consumers. Some mobile wallets have been targeted by these groups, some of whom are exploiting the security flaws of mobile commerce platforms. Not all platforms are dangerous to use, of course, and those that are targeted tend to become more secure in a very short amount of time after a malicious attack.

Businesses are becoming more active in making mobile commerce more secure

The study shows that the majority of consumers (56%) believe that cash is still the most secure way to make a purchase. Credit cards follow behind cash. The study has taken note of the changes in consumer behavior, especially concerning security issues. The study also shows that retailers and other businesses are taking steps to make mobile commerce more secure and attractive to consumers.

Mobile commerce is growing quickly in the UK

New report shows that online retail sales are growing due to mobile shopping

Mobile commerce is powering growth in online retail sales in the United Kingdom, according to a new report from IMRG and Capgemini. The report shows that online retailers are beginning to see a surge in mobile traffic and sales. Consumers are using their smartphones and tablets to do their shopping more regularly, which has lead to an increase in mobile commerce and has opened new opportunities for retailers to engage mobile consumers.

40% of online retail sales are coming from mobile devices

According to the report from IMRG and Capgemini, some 40% of online retail sales are being made through mobile devices, up from 37% that was reported in the previous quarter. Mobile spending is growing quickly, as more online retailers take steps to accommodate the needs of mobile consumers. The report notes that 25% of mobile commerce sales are completed through smartphones, while 75% of these sales are made through tablets.

Tablets are favored among mobile shoppers because they offer a more enjoyable shopping experience than smartphones

Mobile Commerce UK GrowthTablet devices appear to be favored among mobile shoppers. This could have to do with the larger screens of tablets. A large screen allows for more control and is more aligned with the design features of mobile retail sites. This provides a more enjoyable shopping experience for consumers, many of whom have shown favor for mobile commerce because of its convenient nature. Retailers are taking steps to be more accommodating to smartphone users, some of whom have suggested that the shopping experience on some mobile sites is subpar.

Demand for in-store mobile commerce support is growing among consumers

While online sales are growing quickly because of mobile commerce, in-store mobile sales are lagging behind. Relatively few retailers support mobile payments at their physical locations, but this could change in the coming years. New services are making it possible for retailers to accept these payments in their stores, and demand for such support is growing quickly among consumers that are interested in mobile commerce.