Tag: m-commerce

Mobile commerce is picking up steam in the US

| July 23, 2015

Survey shows that more people are using their mobile devices when shopping

Retailers may need to become more mobile-centric, as consumers begin relying more heavily on their smartphones when they shop. SessionM, a mobile loyalty company, recently released the results of a survey of 12,000 randomly selected smartphone users in the United States, questioning them about their mobile shopping behavior. According to the survey, 85% of respondents said that they were quite involved in mobile commerce, with many suggesting that their mobile commerce activity increased over what it had been over a year ago.

Mobile shopping activity is on the rise among smartphone users

The survey shows that approximately 15% of respondents said that their mobile shopping had increased significantly. Of those interested in mobile commerce, security and poor user experiences were cited as major barriers that are prohibiting the further growth of e-commerce and mobile shopping. Notably, more than 90% of consumers noted that they made a purchase with their mobile device in the past 90 days. The vast majority of these consumers, approximately 73%, said that they made a mobile purchase in a physical store.

Many consumers use their devices to compare prices and research products they are interested in

Mobile Commerce in the USAWhen it comes to using a smartphone in a physical store, 54% of consumers used their devices to compare prices on products that they were interested in. Another 48% used their smartphones to look up product information, with 42% using their devices to check product reviews online. Notably, many people used their smartphones to look for special deals, such as coupons, and any loyalty programs that they could take advantage of.

Retailers have new opportunities to engage mobile consumers

Because of the large number of consumers that have begun to rely on their smartphones to shop, retailers have new opportunities waiting for them in terms of marketing. Loyalty programs are, perhaps, the most promising opportunities facing retailers. These programs provide consumers with rewards for their loyalty, and shoppers have shown particular interest in these programs as they can lead to money saving opportunities and access to special deals.

Google begins testing new mobile commerce service

| July 20, 2015

Service will provide consumers with a way to shop for and purchase products through advertisements

Google has been testing a new service that will allow consumers to purchasing products directly through advertisements in a move to expand its presence in the mobile commerce space. The new feature, called Purchases with Google, is specifically designed for mobile consumers, giving them more opportunities to shop for and purchase products when conducting searches online. The new service represents yet another step in Google’s plans to become a major player in the mobile commerce space.

Google is taking another step into the competitive mobile commerce space

Google is seeing more competition coming from others that have entered into the mobile shopping space. As such, it is looking for ways to better engage consumers through innovative services. Google has been investing in these new services quite heavily, with Purchases with Google being one of the most recent of these services to have been unveiled by the company. The service comes with “buy” buttons, which will allow consumers to quickly purchase products they are exposed to through advertisements.

New services are providing consumers with ways to find deals on products they are interested in

Google - Mobile CommerceAnother service, called Google Now, is also being introduced as a way to alert smartphone users about information concerning sales being held by retailers and loyalty programs. Many of these alerts are meant to be location-based, providing consumers with information about the benefits they can find from local stores. Google is also working to provide consumers with better product information ratings, which could be used to find products that they are interested in.

Mobile commerce companies are finding new ways to engage consumers

Currently, Google is testing its new mobile commerce service, but intends to launch it in the coming months. The service could place Google as a prominent mobile commerce organization, especially among retailers that are interested in engaging mobile consumers more effectively. The company will still face significant challenges from other organizations involved in mobile commerce, as well, as these companies begin introducing effective ways to engage those with smartphones and tablets.