Tag: m-commerce

Appearance anxiety is changing the way people shop online

Appearance anxiety is having an effect on the way people, particularly young women, shop. Social media has become overwhelmingly popular among Millennials, many of whom enjoy sharing pictures of themselves online. This is beginning to change the way young women shop online, however, especially when it comes to fashion. Many Millennials are becoming concerned that they will look too stale if they have a limited wardrobe. Appearing in multiple pictures wearing the same or similar clothing as others is leading to an increase in shopping.

Millennials are becoming more interested in shopping due to what they see on social media platforms

This is called the “Instagram effect” and it may be good news for retailers. Because Millennials are feeling more pressure to diversify their fashion, they are beginning to shop more frequently, especially online. For retailers involved in mobile commerce, this trend could lead to new opportunities in the social media space. Many retailers are beginning to use social networks to try and sell products. This is often referred to as “social commerce” and it could have a major impact on the way retailers connect with consumers in the future.

Retailers may need to focus more on engaging the mobile commerce space

There is a risk in this, however, as retailers may give up more of their marketing and promotional capabilities to social media platforms. These platforms are beginning to play a larger role in the mobile commerce space, with several platforms introducing “buy buttons” that make it easier for consumers to purchase products online from their mobile devices. As Millennials become more influenced by what they see on social media sites, these buy buttons are gaining more popularity.

Retailers and social media companies will have to work together

Mobile commerce is well on its way to becoming a mainstream success with significant economical influence. As social media platforms begin to play a larger role in this space, retailers will have to become more conscious of how emerging trends are affecting the shopping behavior of consumers. They will also have to find a way to work effectively with social media companies in order to engage consumers.

This, according to the results of a recent study that was conducted by Synchrony Financial.

Consumer financial services firm, Synchrony Financial has released the results of its 2015 Digital Study that underscores the importance of mobile shopping strategies for retailers that want to boost their customer experience and engage their shoppers.

The survey was held throughout March and April of this year, with the participation of 7,000 of the firm’s customers.

The customers were selected at random from throughout the country. The purpose was to build a better understanding of the way in which customers view mobile shopping in the retail experience, and what they expect from the offerings over their smartphones and tablets. There were a number of key findings that identified some important trends to retailers that will be keeping a focus on the tech expectations of consumers.

Among the primary findings of the study was that nearly 50 percent of respondents use mobile shopping.

Nearly one third of the survey participants will purchase a product after having seen it on social media. Moreover, it was also pointed out that about the same number of respondents to the survey said that the receipt of offers via text would push them to make an incremental shopping visit. Additional value offers, such as loyalty programs, free shipping, and personalized offers also proved to continue to be important to the people who completed this survey.

The report indicated that consumers are using mobile technology to an increasing degree. Adoption of m-commerce has been rising among central segments of the population. Of all of the study’s respondents, 45 percent said that at some point this year, they had already used a smartphone or tablet in order to complete a task that is related to shopping, such as reading or leaving reviews, researching a product, brand or store, sharing information over social media, or actually making a purchase. This represented an increase of 4 percent over the figure from 2014. When compared to 2013, it represented an increase of 9 percent.

As mobile shopping habits continue to be an increasingly important trend among all mobile devices and all age groups of shoppers, the report showed that retail habits are also continuing to change.