Tag: m-commerce

Retailers cannot ignore mobile commerce any longer, as more consumers use their devices to shop online

Mobile commerce has become a powerful force throughout the world and may now be something that retailers can no longer ignore. Retail e-commerce has been on the rise for some time, and more consumers are beginning to use their mobile devices to shop online and purchase products. Numerous merchants have reported a significant rise in their mobile traffic over recent years, with spikes in this traffic occurring between November and December, as consumers do their holiday shopping.

Many consumers are expected to use their mobile devices to shop for products during the holiday season

According to a recent report from eMarketer, retail e-commerce is expected to see a surge during this year’s holiday season. The report estimates that online sales will reach $79.4 billion this year, an increase of more than 13% from what was recorded in 2014’s holiday season. Mobile commerce is expected to play a role in this growth in sales, as more consumers will be using their smartphones and tablets to make purchases. These devices also allow shoppers to avoid large crowds, which would otherwise slow their shopping experience.

Mobile commerce sales are expected to spike by 32% over what they were last year

This year, eMarketer expects that mobile commerce sales will jump by 32%. Mobile devices now have larger screens, which improve the shopping experience. The convenience of mobile commerce has also proven to be an attractive concept for many consumers. Mobile shoppers are expected to use their devices to research products and find special deals, which can help them save money on their holiday purchases.

Consumers prefer to use mobile apps over web browsers when shopping from a mobile device

Consumers are becoming more accustomed to mobile commerce as a whole. A recent survey from PayPal found that 47% of those that have used their mobile devices to shop online prefer doing so in applications rather than through a web browser. Apps appear to streamline the mobile shopping experience, making it easier for consumers to find and purchase products that they may be interested in.

The highly popular social messenger app is playing a massive role in shopping and spending.

WeChat has a massive 600 million monthly users and has become a regular part of everyday life in China not only for sharing pictures and updates with friends and family, but also presenting enormous mobile commerce opportunities as people tell each other what they’re buying, where they’re eating and are even using it to hail a taxi when they’re ready to head home at night.

With this considerable opportunity in front of them, retailers are using this mobile app to reach consumers.

It isn’t just relying on mentions from users anymore. Mobile commerce has become a central component of the WeChat experience, as people send their orders to the nearest coffee shop so that it will be ready when they arrive, they are browsing the latest designer fashion collections, and are even designing their own custom pairs of Nike shoes. It can be used to plan vacations, count the number of steps taken every day, share photos, order meal deliveries, keep up with the news, and take part in a conference call.

This mobile commerce experience over the WeChat was originally founded in 2011 by Tencent.

It has risen to a point that is much larger than the experiences that are commonplace over m-commerce in most other parts of the world. In fact the experience offered to consumers in China who are often mobile-first, seems as though it is completely futuristic to areas of the world that have the same device penetration but that are not adopting mobile shopping to nearly the same degree.

According to McGann-Zhang co-founder and native of China, Yichi Zhang, “It’s an ecosystem,” adding that “In China, you have to use it.” Zhang explained that the user experience that is provided over WeChat is exactly what developers in every American industry – from retail to technology and publishing – have been attempting to create within the smartphone environment.

Bomoda CEO, Brian Buchwald, stated that when it comes to mobile commerce over WeChat, “They’re doing things we’re simply not doing in the U.S.” He also pointed out that China is doing exactly what they need to do to access its markets through mobile payments and apps for the first time, in the same way that one would “if you were going to start a city from scratch.”