The hot mobile commerce application has linked up with the hit celebrity’s game for a whole new experience.
The popular m-commerce mobile apps from Spring and from Kim Kardashian have now joined together to help to provide an improved overall experience that will result in considerable growth to the user base of both applications.
The Spring and Kim Kardashian: Hollywood applications let users use a game experience to enjoy fashion.
The combined mobile apps will provide users with a virtual boutique inside the game that will allow Spring to place the name of its products in front of the tens of millions of players of Kim Kardashian: Hollywood. That game app now allows user to be able to clothe their avatars in the items available at Spring. Players can choose items from among 12 different brands carried by Spring, such as Clare Vivier and Jonathan Simkhai.
Links are embedded within the combined mobile apps to encourage players to download and then shop.
In that way, one of the Kim Kardashian: Hollywood mobile game players will be able to dress their avatar, click on a link to download the Spring app, and then shop for the types of items they saw while they were creating an outfit for their avatar.
This isn’t the first time Kardashian’s game app has played host to another company’s experience. In fact, top designers Olivier Rousteing and Karl Lagerfeld have both used the mobile application to promote some of their own collections. That said, this relationship with Spring does represent the first time the game has been used to sell several brands simultaneously in order to be able to boost visibility in front of a broader and younger demographic as it steps into its second year.
First launched in 2014, Spring has seen a tremendous growth through its mobile apps and is now selling products in the clothing, accessory, beauty and home categories from several different brands. The interface offered by the application is comparable to that of Instagram, as it offers a feed of images from various brands which have been selected to appeal to the interests identified by the user him/herself.
Google launches Hands Free service, making transactions more convenient
Google is working to take mobile payments to the next level. The company has launched a new hands-free, voice activated payment application, which is currently being tested in San Francisco, California. Called Hands Free, the service is meant to make mobile commerce more convenient than it already is. It could also give Google and edge in the mobile commerce battle if it can find favor among consumers that often use their mobile devices to shop for and purchase products online and in physical stores.
Hands Free uses an assortment of innovative technologies
Hands Free makes use of a combination of technologies, such as Bluetooth, Wi-Fi, and location tracking technology to allow the service to communicate with point-of-sale systems. When this is done, consumers can confirm purchases by saying the phrase “I’ll pay with Google.” Hands Free is a standalone service with no association with Android Pay apart from also being developed by Google. The company believes that the voice activation technology powering Hands Free can make mobile payments more convenient than it already is.
New service could be risky for consumers involved in the mobile commerce space
While Hands Free makes use of innovative technology, it may also suffer from certain security risks. Theoretically, the voice activation technology could be abused by those that want to take advantage of consumer financial information. In order to combat this, Google has equipped Hands Free with numerous security features. One of these features will ensure that cashiers can verify the identity of the person using Hands Free before a purchase is finalized.
Google continues to search for a foothold in the mobile commerce market
Google has been fighting an uphill battle in the mobile payments space. The company entered into the market mobile commerce market relatively early with its Google Wallet platform. The Wallet was somewhat unpopular among consumers, leading Google to change its mobile commerce plans. Now, the company has Android Play, which is has become its flagship payment service that is set to compete with those coming from other major technology companies.
In that way, one of the Kim Kardashian: Hollywood mobile game players will be able to dress their avatar, click on a link to download the Spring app, and then shop for the types of items they saw while they were creating an outfit for their avatar.