Tag: m-commerce

Mobile commerce is growing quickly in Southeast Asia

More consumers are opting to shop via mobile devices

Mobile commerce is beginning to see aggressive growth in Southeast Asia. The Asia Pacific region has become one of the most attractive and fastest growing mobile payments markets in the world, with companies from all over the world flocking to the region to take advantage of this fact. A new report from Criteo shows that Southeast Asia, in particular, is seeing significant growth in terms of mobile shopping and the availability of mobile payment services. This is partly due to consumers becoming more comfortable with the basic concept of mobile commerce.

Report shows that mobile shopping is growing in many Southeast Asian countries

The report from Criteo shows that mobile payments account for approximately 40% of all transactions made among digital retailers. In the fourth quarter of 2015, mobile transactions accounted for 25% of all payments being made in the digital space, with countries like India, Singapore, and Thailand experiencing the strongest growth in mobile payments. Among mobile shoppers, smartphones where the favored purchasing platform.

Smartphones have become the favored shopping platform among consumers

Mobile Commerce - Map of the Association of Southeast Asian NationsSmartphone purchases accounted for approximately 73% of all mobile commerce sales in Southeast Asia. Tablets accounted for only 27% of these transactions. Consumers had favored tablet devices in the past because of the larger screens that these devices feature. The shopping experience was also relatively more enjoyable than what consumers experienced with smartphones, as retailers had developed services that performed better on tablets. Now, however, consumers are favoring smartphones because of their small size and how much more convenient they are when compared to tablet devices.

Security remains one of the greatest concerns that mobile shoppers have

While mobile commerce is growing quickly in Southeast Asia, many consumers remain concerned about the security of their financial information when making mobile purchases. As mobile shopping becomes more popular, hackers are beginning to target this sector in order to gain access to consumer financial information. Retailers and companies responsible for mobile payment services have been addressing security issues in order to secure the continued growth of the mobile commerce space.

Consumer mobile commerce behaviors change throughout Europe

Smartphone based shopping habits differ from one country to the next, according to a study across 11 markets.

German affiliate marketing network, Zanox, has conducted a data analysis across the 11 international primarily European markets in which it functions, in order to understand the mobile commerce behaviors of the people who live there.

What it determined was that there is actually quite a difference in the way m-commerce is used.

When looking at these habits from one country to the next, consumers use mobile commerce as a different part of their shopping behaviors. What the study revealed was that the United Kingdom and many of the Nordic countries use this technology the most frequently, while Switzerland records the smallest number of mobile transactions. That said, at the same time, Switzerland produces the highest average order value, particularly when it comes to the online travel industry.

This mobile commerce data was released as a part of the Zanox mobile Performance Barometer bi-annual report.

Mobile Commerce Behaviors in EuropeThe markets that were included within this report were the United Kingdom, Spain, Austria, Switzerland, Eastern Europe, Benelux, Italy, the Nordic countries, Germany and France.

There were some notable differences that were found to occur from one country or market to the next. For instance, in Spain, there is a traditional summer break that spans from July through September which affected consumer behaviors. During that same span of time, Italy saw a doubling of its transactions when compared to the activity they registered in March.

The periods in which countries traditionally take extended breaks and holidays were also those in which there were the strongest travel bookings made over mobile shopping channels. The increase in mobile sales was comparable in France and Eastern Europe, as they both reached a peak near the end of the year.

That said, throughout all the mobile commerce markets included in this study, there was a notable increase recorded. The boost in growth rates revealed that there has yet to be a maturation of the smartphone based shopping experience and that it continues to steadily develop, said the report that Zanox issued on its findings for the last half year.