Tag: m-commerce

Last week, the massive online marketplace released a television set box that allows consumers to stream video.

Although the obvious purpose of the set box gadget that Amazon has recently released would be to give users the opportunity to stream video on their high-def televisions, there are many that are suggesting that this is only a first step before integrating a tablet commerce experience into the mix.

The Amazon Fire TV provided an affordable device that comes with a number of advanced features.

This gadget currently retails for $99 and while it is similar to Chromecast and Roku in that it allows high-def TVs to stream video from the internet, it also leaps ahead of them with its advanced features which include an optional game controller for an additional $39.99 and a voice enabled remote control. This places the device on a level that would make it more competitive with the likes of products such as Apple TV. At the same time, though, many are speculating that this is a first step toward tablet commerce shopping in a multi screen experience.

Integrating with television could be a direct path toward boosting tablet commerce shopping at home.

As was the case in the release of the Kindle Fire, Amazon’s highly popular and yet still quite affordable tablet, the new Fire TV is not a product that is meant to ensure that the online marketplace is a top player in the hardware sector. Instead, it is a matter of delivering digital content to consumers; a direct path to providing yet another opportunity to shop online.

Amazon has made an effective strategy out of providing consumers with exactly the devices and opportunities that they need in order to be able to shop for products, no matter where they are, when it is, or what they want. Now, it looks as though they are bringing mobile commerce directly to the television set.

This will not only help to skip the very small screen step of shopping on smartphones, but it will also enhance the inclination to pick up the more user-friendly larger mobile device to give tablet commerce a notable boost.

The company has make a significant push to try to carve out a greater slice of the mcommerce pie.

InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.

The company develops and places ads for some of the largest brands in the world.

Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.

Companies are starting to realize that mobile commerce is no longer an optional online feature.

As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.

InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.

Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”

Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.