Mobile commerce platforms are beginning to be held to a higher standard
Mobile commerce may be growing in popularity, but that also means that it is coming under more aggressive scrutiny. Consumers are becoming less inclined to accommodate mobile platforms that are inherently flawed and lack appropriate security and convenience features. As such, a growing number of mobile payment platforms that had sought success in the mobile field are beginning to suffer from the fact that many consumers are simply no longer willing to justify their use of faulty products.
Large platforms manage to overcome some of the more serious issues plaguing mobile commerce
Large mobile platforms like Isis and Google Wallet have managed to sidestep some scrutiny due to their strong backing from major companies and the fact that they have either avoided falling prey to serious flaws or fixed their flaws in early stages of their launch. Smaller platforms, however, are finding it difficult to establish traction with consumers. Some of the platforms come from retailers and other businesses that are eager to enter into the mobile commerce space. This eagerness has produced some lackluster mobile payments services that have not done well among consumers.
Report highlights ambitious platforms that solve real problems
Platforms from small organizations are not doomed to fail, of course. A recent report from Kristina Yee of M4 Associates, highlights five platforms that could find success in the mobile space. Cardis is noted in the report as being capable of tackling the problem of microtransactions. Cardis aims to allow merchants to offer goods at a low price to consumers by reducing transaction fees. Bitpay is another service that aims to create a bridge between digital and physical currencies without attempting to make physical currencies obsolete.
Smaller organizations are feeling the need to resolve problematic issues
Small organizations are beginning to understand that they need to take steps to address real problems t hat exist in the mobile space rather than simply make mobile commerce more available. These organizations are beginning to focus on improving mobile commerce security and accessibility while also providing solutions that resolve some of the issues that exist in traditional commerce.
Retailers have been noticing a shift in consumer behavior over the past several years. Many people are becoming mobile-centric, relying heavily on their smartphones and tablets to function in daily life. This has lead to a growing demand for mobile services, which cater to these consumers in particular ways. Retailers have been taking steps to adapt to changes in their given market by embracing 