Tag: location-based marketing

New features through eBay’s RedLaser have made discounts and in-store mapping possible.

According to the latest news from eBay Inc. and its RedLaser app, new geolocation features will now allow consumers to discover offers and deals from local retailers that are close by, with a simple tap of the screen.

So far, there are several big name participants in this program that could be beneficial to shoppers.

Among the deals that can be discovered through this geolocation app are those from Sears, Best Buy, and Toys ‘R’ Us, among others. This latest update to the mobile commerce app from eBay occurred earlier this week. Since then, it has included a Local Deals tab, as well as additional coupons to help promote savings.

Among the additional geolocation features are the ability to clip coupons, view flyers, and receive alerts.

The notification alerts occur when a nearby store is offering RedLaser deals. The geolocation technology then takes things a step further by allowing the smartphone user to view interactive in-store mapping of various retailers such as some Home Depot and Walgreen’s locations.

According to the geolocation technology news releases, the RedLaser app can now be used in a broad range of different ways. It opens by suggesting products that the user may find appealing. These are selected based on the searches that have previously been performed by the consumer since first using the app. The app can also be tapped to see the top deals of the day. Beyond that, its features have already included searching by image and keyword, as well as scanning product barcodes.

In order to use the geolocation feature for local deals, users of the app can tap the new tab and browse for the various offers available nearby in the “browse deals around you” section, which is accessed through a button tap. This provides a list of nearby retailers that participate in the program, ordered from closest to the one that is farthest away. Choosing a specific retailer opens a page that includes details about the nearby store location, its available weekly flyer, any coupons that can be used in-store, any online offers being made available, as well as an in-store map (if it is available at that location).

CrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.