Tag: location-based marketing

The new satID GeoSim is a first in the industry for state of the art tech.

The latest release from Kratos Defense & Security Solutions, Inc. a leading provider of National Security Solutions has unveiled its new state of the art Geolocation technology that will be used for everything from commercial purposes to military functions.

This is a first of its kind test and training system designed for satellite operators for aggressive performance protection.

This geolocation technology is unlike any other that is currently available as is preserves the function and performance of vital commercial and military SATCOM. satID GeoSim generates the Radio Frequency (RF) signals that happen when interference such as hostile jamming is discovered by satellites.

This new geolocation tech can be integrated with the RF interference management products currently leading the industry.

Those products are from SAT, a subsidiary of Kratos. However, the geolocation also works for interference monitoring through Monics. The satID GeoSims works by sending actual signals that would represent any worldwide locations on the gorund, satellite combination or pattern, RF bands, and global reference emitter locations for training and testing purposes.

This way, geolocation pros are capable of using the technology to train at any time and in any place without having to wait for an actual interference to happen. This type of capability provides the technology with the ability to provide professionals with the chance to improve their knowledge and techniques. The outcome is that the trained individuals are capable of mastering more accurate and faster detection, location, diagnosis, and mitigation of link interference through SATCOM.

According to the RT Logic business area manager, Steve Williams, “Our dependence on military and commercial SATCOM for mission-critical communications and data transport has never been higher.” He went on to say that this new product is a cost effective and powerful opportunity for training operators for improved interference management overall, from the point of detection to removal.

The company explained in a press release that the geolocation tech is based on the simulated precision channel technology from RT Logic. It provides operators with significant flexibility and capability for both testing and training purposes with the potential to considerably improve outcomes.

Telenity introduces new mobile marketing platform

Telenity, a provider of communications solutions, has launched a new mobile marketing platform called Canvas SmartLBA. The platform is designed to offer new marketing opportunities to mobile network operators and brand owners. Mobile marketing has become a very important aspect of the business world due to the rapid adoption of mobile technology among consumers. Telenity believes that its new mobile marketing platform will help companies reach out to mobile consumers and engage with them in a more effective way.

Platform includes location-based features

Canvas SmartLBA allows users to collect real-time information and make use of the data to help formulate effective marketing strategies. Users can use this information to expand their reach to a new demographic of consumers. This data can also be effective in better understanding the trends that are emerging in particular markets. The platform has location-based features with built-in consent management functionality, making it easier for users to control opt-ins to location-based marketing programs and protect the information of consumers.

Marketing revenues to reach new heights by 2016

Telenity predicts that mobile marketing revenues will reach $24 billion by 2016, suggesting that the advertising world is slated for major growth in the coming years. Revenues are likely to grow because of the number of people that are making use of smart phones and tablets. Telenity believes that its new platform can help businesses see strong revenue gains through their mobile marketing campaigns. Such campaigns will need to be finely crafted, however, in order for these businesses to see any pronounced success.

Security continues to be a major issue for consumers

Mobile marketing has proven successful for many companies in the past. Issues regarding security have, however, derailed several marketing campaigns that aimed to engage mobile consumers. These campaigns tend to collect personal information from consumers, a practice that has been receiving a great deal of criticism lately. Marketing platforms that offer security features that help protect this information are becoming more popular due to the rising demand for protection coming from consumers.