Tag: jawbone

Is wearable technology a flash in the pan to end in 2016?

Some predictions are starting to suggest that wearables are going to start disappearing next year.

Venture capital partner, Rick Yang, from New Enterprise Associates has released a prediction that the year ahead will be a critical one in wearable technology in which many of the devices we currently see on the market will be dying off forever.

Yang spoke specifically of the first generation devices that laid a foundation but that are rapidly being replaced.

According to the prediction from Yang, first generation wearable technology devices such as Google Glass, the Apple Watch and even the original Fitbit and Jawbone fitness trackers were vital to opening up the door to a spectrum of new and far more fashionable gadgets. He explained that “What that means is the wearable that integrates very directly into your everyday life, into your existing fashion sense to the extent that nobody knows you’re wearing a wearable.”

Yang added that the later generations of wearable technology feel more like an accessory than tech.

Wearable technology and the futureHe said that with the maturity of the market, luxury brands are going to start coming out with their own versions of smartwatches like the Apple Watch. This is already being seen in some important announcements of partnerships between luxury watchmakers and design houses that are working with tech giants to come out with appealing fashion accessories that have the features expected from wearables.

Yang said that “At the premium end of the spectrum, it’s something like a Tag Heuer, right? It looks like a Tag, but it provides much more functionality than a Tag.” He also pointed to Athos, the startup supported by venture capital, which develops and manufactures workout clothes with embedded sensors for smart features. These smart clothes track heart and respiration rate, muscle groups and other health and performance issues.

To Yang, the most important feature of wearable technology in the future will be that it will function without feeling like a device is actually being worn. That way, a user can continue with his or her regular routines without having to think about whether or not gadgets are involved.

Jawbone and BaubleBar plan to make new wearables together

The device will be in the form of a bracelet that will come in three different styles for the Up Move tracker.

Jawbone and BaubleBar have announced that they will be partnering up in the launch of a collection of bracelet wearables that will be adding three new styles to this sector of the technology marketplace.

Jewelry design and tech companies are joining forces on an increasing basis to make wearable technology device.

The two were initially brought together for an introduction through a mutual investor, Chris Burch. As a result, BaubleBar’s design team created three different bracelet styles in which to house the Up Move tracker from Jawbone. That device has been designed to track the calorie burning, overall activity and sleep patterns of the wearer. The bracelets all have a watch-like look with a square face in order to make it possible for them to actually contain the wearables. That said, they are decked out with crystals or studs.

The three different wearables are called the “Salsa”, the “Disco” and the “Tango and come in two colors.

wearable technology - partnershipAccording to Daniella Yacobovsky, the co-founder of BaubleBar, “The bracelets are made with metals and crystals and are infused with colors that act as really beautiful neutrals. You can mix and match depending on what your needs are.”

Jawbone will be selling the results of its collaboration with BaubleBar, online. The price of the wearable technology bracelets ranges from $45 (for the bracelet itself without the actual Jawbone Up Move gadget), to $85 which includes both the bracelet and the fitness tracker.

While BaubleBar has made it clear that wearables are making their way into the brand’s collections and that they will be a part of the life of the brand’s customers, “we do not making wearable technology,” said Yacobovsky. She explained that their design team “makes beautiful accessories” and that is at the very heart of what they do, but that they are not a tech development company and that is not a direction that they intend to take, for the moment. Instead, they are seeing an opportunity in working in partnerships with Jawbone to extend the type of product that they already provide.