Tag: ios apps

Paytm app suddenly taken down from Apple App Store

The largest mobile wallet in India has been delisted for iPhone and iPad due to technical problems.

At a time when mobile payments have taken off explosively in India, the Paytm app has been delisted for iPhone and iPad users. The Apple App Store no longer offers the mobile wallet after Paytm found technical issues such as bugs. The company worked hard to produce an update to iron out the problems and was awaiting Apple’s approval at the time of the writing of this article.

The temporary removal of the mobile payments application occurred on the heels of a service outage.

The Paytm app had been experiencing issues. The entire service was behaving oddly last week and for a stretch before then. It suffered a serious outage and then triggered a range of issues for days following, even after the mobile wallet was taken down from the App Store. That said, many people were quite surprised when the application was entirely delisted.

Paytm App - Apple App StoreThe reason is that while all updates for iPhone and iPad apps require Apple’s approval, the older version of the application will typically remain available for download until the updates receive the nod. In this case, the updates were awaiting approval and the entire app was taken down.

The reason for the Paytm app removal was not because Apple decided to intervene and delist it.

Instead, it was the choice of Paytm to take its mobile wallet down. According to a spokesperson from the company, “We have currently removed the app from the App Store to stop adding incremental new users to our existing base.”

The company then expanded on the statement by making a blog post that read “Today we found a bug in our iOS App where certain app users were not able to pay thereby hanging their app. Soon the system logged them out preventing them from further accessing their account.”

Currently, Paytm has more than 170 million registered users. The version of the app that runs on Android and the web-based platform are working without any problems at all, says the company. It continues to be available to download at Google Play and for browser users.

This may be good news for Android device users as the Paytm app and other mobile wallets have become a necessity for millions of people for the last couple of months. Ever since India decided to take some of its larger currency notes out of circulation – which are now being replaced with new versions – there has been a shortage of cash and consumers have needed to look to other methods of paying for products and services.

Research reveals difference in mobile app use by iOS and Android device owners

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

 Android and iOS - Mobile App Research  It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.