Tag: india

India holds vast promise in the mobile commerce space

| August 26, 2015

Entrepreneurs in India could find success in the growing mobile commerce market

India may be home to vast, untapped potential when it comes to mobile commerce. A recent summit of students from the Indian Institute of Management and the Indian Institute of Technology attracted many professionals in the mobile sector. These professionals highlighted the promise of mobile commerce, largely due to the growth of smartphone penetration throughout the country. With more consumers using their mobile devices to shop online, retailers are beginning to invest heavily in mobile commerce.

More than 800 technology startups are launched in India every year, with many being mobile-centric

According to Ganesh Natarajan, CEO of Zensar Technologies and former chairman of NASSCOM, technology entrepreneurship in India leads to more than 800 new startups being launched every year. A growing number of these startups are focused on the mobile space, either providing consumers with a way to shop and pay for products online or give retailers a way to serve mobile consumers more effectively. The growing number of mobile startups is leading more consumers to become more active in the mobile commerce space.

India continues to outpace other countries as a leading mobile commerce market

Mobile Commerce - IndiaIndia is one of the world’s fastest growing mobile commerce markets, rivaled only by China. Several organizations have begun to flock to the country in order to take advantage of growing number of mobile consumers. These organizations are launching mobile services or taking majority stakes in companies that have already established a foothold in the mobile commerce space. Alibaba is one such company.

Alibaba sees major promise in India’s mobile commerce market, offering financial support to some platforms

Alibaba has already found success in China’s bustling mobile commerce market, but it has begun to set its sights on the Indian market as well. Alibaba has invested in some of India’s leading mobile payments platforms, hoping to encourage growth throughout the country. Such growth could benefit Alibaba in the future, as the global e-commerce market has become so interconnected that retailers can find success in several markets at once.

Mobile apps are exploding in India

| August 25, 2015

Indian consumers are showing their love for mobile apps

Mobile app usage in India is exploding. More consumers are beginning to use a variety of application in their daily lives, with these apps ranging from shopping platforms to social media tools and everything in between. At the recent Apps India conference, mobile experts noted that app usage was increasing due to growing smartphone penetration and the growing interest that consumers have in mobile commerce. As the country’s mobile Internet continues to expand, more consumers are likely to make use of mobile applications as well.

Growing mobile Internet usage is leading more consumers to use mobile apps

Consumers accessing the Internet through their mobile devices are most likely to use applications, especially when it comes to shopping online. Mobile shopping apps have become quite popular among consumers as these applications provide an enjoyable and convenient shopping experience. Notably, educational apps are also becoming more prominent among consumers, as these applications provide consumers with an opportunity to learn new things at their convenience.

App economy is having an impact on India’s economy

Mobile Apps ExplosionGrowing app usage has also had a positive impact on India’s economy. The app economy has created approximately 75,000 direct jobs throughout the country with the potential to create some 600,000 direct jobs over the coming years. Retailers have also found significant success in the mobile space through their focus on mobile commerce. Mobile shopping applications have made it possible for consumers to shop with their smartphones and tablets in a more convenient way and this has lead to higher revenues for some retailers.

More than 9 billion apps to be downloaded this year

The number of consumers using mobile apps has increased significantly over the past year. Approximately 9 billion mobile apps will be downloaded throughout the country by the end of this year, which is more than five times the number of apps that were downloaded in 2012. This is presenting app developers with very promising opportunities that they can take advantage of to engage consumers and provide them with tools and services that they could be interested in.