Tag: ibm smarter commerce

Sales growth was considerable, according to the data that was released by the tech giant.

As per the data collected at the start of the week, American shoppers have now enjoyed the largest Cyber Monday mobile commerce experience in history, after having increased online sales by 20.6 percent over last year’s sales data.

This, according to the information that was issued by IBM in their cloud based analytics findings.

When it came to sales on the first business day of this week, Cyber Monday mobile commerce led the way, breaking the 17 percent mark of all online purchases. This is a tremendous 55.4 percent rise over the figure from last year. That day also represented the end of the largest five day online sales period in history for the United States. It included November 28 through December 2. When compared to 2012, it saw 16.5 percent more sales.

IBM feels that this is a continuing trend as people increasingly turn to Cyber Monday mobile commerce channels.

According to IBM Smarter Commerce strategy director, Jay Henderson, “We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season.” He pointed out that smartphones and tablets are becoming a favorite “shopping companion” for consumers, who use the devices for a range of different activities throughout the process that ends in a holiday purchase. This drove record sales over the channel, with a growth of 55 percent over last year.

As online sales continue to increase over a range of different channels, Chief Marketing Officers are finding that they are increasingly needing to turn their attention toward real time analytics from cloud based platforms such as IBM, in order to be able to better able to keep up with consumer trends and meet their expectations.

IBM has a considerable position in assisting marketing, e-commerce, customer service, and merchandising leaders, causing many of them to use the IBM Digital Analytics reports such as this one regarding Cyber Monday mobile commerce, in order to help them to develop their strategies and campaigns for coming days, weeks, and months.

Mobile commerce expected to enhance the holiday season

Mobile commerce is expected to play a major role in the upcoming holiday season. Last year, consumers around the world made use of their smartphones and tablets to purchase gifts during the auspicious season. This lead to a spike in retail sales and helped prove the promise of mobile commerce to companies that had been on the fence concerning their engagement with mobile consumers in the past. In countries like Australia, mobile commerce may help make the upcoming holiday season one of the most profitable for retailers.

Consumers with little time to shop favor mobile commerce

Consumers are beginning to favor mobile commerce for a wide range of reasons. Many praise the convenience associated with mobile commerce platforms. Others favor these platforms because they have little personal time to go shopping for products. Through a smartphone and tablet, these people can shop online and make purchases at their leisure. While the mobile commerce field has been plagued with security issues over the past few years, these issues have not yet become enough to dissuade consumers from participating in this field.

Mobile traffic is on the rise

In a recent study released by Monetate, a marketing research firm, almost one-third of online traffic to retail sites on Christmas Day came from tablets and smartphones. Mobile traffic is continuing to rise, as well, even beyond the holiday season. IBM Smarter Commerce notes that more than 30% of online traffic to retail sites now comes from mobile devices as of the third quarter of this year.

Retailers begin taking matters into their own hands

In the wake of the 2012 holiday season, many retailers made efforts to make themselves more accommodating to mobile commerce in general. This meant improving their online infrastructure systems in order to better support traffic coming from mobile devices. Many retailers have also opted to develop their own mobile commerce platforms in order to better engage consumers.