Tag: Haptic Technology

Peugeot sends mobile ads you can feel to the UK

The company has now released vibrating advertisements meant to simulate the sensation of driving.

Peugeot has now sent a new mobile ads strategy into the United Kingdom, claiming to be the first company to put haptic technology into use with the launch of a video that uses immersive tech.

The smartphone video has been designed to capture a more complete impression of the driving experience.

The mobile ads based on this video use touch technology to be able to simulate the feeling of the experience of driving a car, through the display of a viewer’s smartphone. The pop up advertisement appears within an app window and demonstrates a short video of a trip in the vehicle. The advertising has been equipped with effects using vibrations that are triggered at the same time as the car accelerates or revs up its engine.

This mobile ads strategy was created in partnership with Peugeot’s media agency, OMD, and Opera Mediaworks UK.

Mobile Ads - Simulate sensation of driving carOpera Mediaworks UK is a firm with a specialty in mobile advertising. The mobile marketing campaign itself is powered by Touchsense Engage, which is a form of haptic technology that was created by Immersion, a tech developer.

This particular mobile video ad is a component of the UK campaign from OMD for the Peugeot 308 GTi, which was first launched in October. Its initial launch was paired with a BETC Paris online video.

These high tech mobile ads featuring the vibrating video will be available exclusively to users of Android devices. The ad campaign will be run over mobile marketing channels throughout the length of December. It will be featured on apps that were selected by Opera Mediaworks. That said, another version of the video is also being made available for mobile device users to view on the Content Portal app from Immersion, which is available for download at Google Play. It will be interesting to see whether this tech will be seen as something beyond a gimmick and if it will expand in use by other brands and marketers, as well or if it will be a simple novelty that will draw interest for now, but that will fade as the latest fad.

Haptic Technology Market for Mobile Devices in US 2015 is expected to grow at a CAGR of 39.1% by 2019

Haptic Technology Market for Mobile Devices in US 2015-2019

About haptic technology

Haptics or haptic technology is a tactile feedback technology that uses the sense of touch by applying forces and vibrations motions to a user. Through this technology, end-users are able to perceive touch sensations when using electronic devices. Haptics are enabled by actuators that are embedded in a device, and it makes the user experience more physical and realistic. Haptic feedback for mobile devices is usually acquired through tactile feedback because the outside environment for mobile devices does not have any mechanical constraints. Vibrotactile is the most widely used tactile feedback for mobile devices, but advancement in actuators and controls have resulted in other tactile feedbacks such as pulses and vibrations.

Haptic technology market for mobile devices in US to grow at a CAGR of 39.1% over the period 2014-2019.

Covered in this report

The report includes the present scenario and the growth prospects of the haptic technology market for mobile devices in the US for the period 2015-2019.

Haptic Technology Market for Mobile Devices in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key vendor: technology provider

• Immersion

Key vendor: component supplier

• AAC Technologies Holdings
• Alps Electric
• Analog Devices
• Atmel
• Bluecom
• Cypress Semiconductor
• Daesung Group
• Dongwoon Anatech

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• Fairchild Semiconductor
• Hokuriku Electric Industry
• Hysonic
• Imagis
• Jahwa Electronics
• Jinlong Machinery and Electronics
• Johnson Electric Group
• Konghong
• Methode Electronics
• Nidec Copal Electronics
• Texas Instruments
• Visteon
• Yeil Electronics

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Key market driver
• Demand for interactive sensory experience
• For a full, detailed list, view our report

Key market challenge
• Absence of haptics in iPhones and iPads
• For a full, detailed list, view our report

Key market trend
• Evolution of next-generation smart material actuator technologies
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?