Tag: google

Google to introduce new feature that may appeal to mobile shoppers

Google is taking a step to better compete with others in the mobile commerce space. The company is preparing to introduce a “Buy Now” button on paid mobile search results, which would allow mobile consumers to purchase products that they are interested in. Google has become one of the most powerful mobile advertising businesses in the world and has adopted a strong interest in mobile commerce. In an effort to compete with companies like eBay and Amazon, Google continues to look for ways to encourage consumers to participate in mobile shopping.

Buy Now button will allow consumers to purchase products from mobile searchers

The Buy Now button is meant to accompany paid mobile advertisements, but will not be shown as part of non-sponsored search results. Google will not be selling products itself, as the retailers responsible for the paid advertisements will be in charge of the products. There is no information concerning which retailers have partnered with Google for the launch of the Buy Now button, but some rumors suggest that Macy’s will be among the first companies to become involved in this new initiative.

Retailers have some concerns about mobile commerce

Mobile commerce has become a powerful force among retailers, and Google is interested in establishing a greater foothold in this space. The growing prominence of mobile commerce has raised some concerns among retailers. Some companies are concerned that Google will effectively become a sore of store front, which could have a negative impact on their relationship with consumers. In order to avoid this issue, Google will be ensuring that the Buy Now button will direct consumers to a retailer’s website.

Google may help retailers engage mobile shoppers more effectively

Consumers have expressed significant favor for mobile shopping due to its convenient nature and their ability to shop anywhere with a mobile device. Retailers have been relatively slow in embracing mobile commerce, but more companies are beginning to do so in order to accommodate the interests of consumers. Google may play a major role in helping these companies reach a growing mobile audience.

As the search engine giant places a growing focus on smartphone and tablet based users, it has also concentrated on mobile marketing.

Now that mobilegeddon is upon us and Google has placed a far more concentrated focus on searches conducted over smartphones and tablets, it has now updated its algorithms to give a boost to mobile AdWords, as well.

This shift in AdWords focus has been made in order to align with the current trends in the marketplace.

Google has now spotted tremendous opportunity in mobile AdWords as marketers are making an increasing attempt to be able to connect with people by way of mobile marketing techniques. The goal is to make contact with people throughout various different vital points along the route to making a purchase. This helps to explain why the latest innovations in AdWords have had a great deal to do with being able to score that moment by way of automation and to be able to measure each one.

Google made a live streamed presentation with regards to the changes that have been made for mobile AdWords.

The live stream was hosted by the vice president of product management at AdWords, Jack Dischler. There, he explained to an audience of an estimated 20,000 people, that mobile technology is always at the very top of the marketing mind. He described the way that ads can help to win over consumers at those vital moments along the path to purchase, through a process of contacting them at the right time, in the right way, through automation that will allow it to happen at scale, and then to be able to generate usable metrics about that moment for continual improvement of the experience.

He stated that “Consumers, particularly on mobile devices, now have higher expectations than ever before — they want everything right, and they want everything right away.” Dischler also added that this helps to explain Google’s investment into mobile marketing and search, as it is driven by the expectations of the consumer “for immediacy and relevance in the moment.”

Google has developed three new mobile AdWords experiences for some of the industries that are currently considered to be the hottest: hotels, mortgages, and auto.