Tag: google

Samsung has begun testing its mobile payments platform

| July 21, 2015

Samsung tests Samsung Pay in South Korea

Samsung begun testing its new mobile payments platform in South Korea. Called Samsung Pay, the platform aims to become one of the most effective ways for consumers to make mobile payments, competing with other services from companies like Apple and Google. The platform has already generate some degree of hype, and Samsung has tentative plans to release it at some point later in the year, but has yet to announce an official launch date.

Samsung Pay to use magnetic secure transmission to make mobile payments accessible

Samsung Pay works in a similar fashion to other mobile payments platforms, leveraging NFC technology and biometrics in order to authenticate a mobile transaction. The biometrics that the platform uses, which is a fingerprint scanner, will make transactions secure, effectively protection consumer financial information as they use Samsung Pay to purchase products. The platform also makes use of magnetic secure transmission, which is a similar to the magnetic strips that are associated with traditional credit cards.

NFC technology has yet to see widespread adoption among retailers

Mobile Payments being TestedNFC technology is one of the staples of mobile payments, but relatively few retailers have yet to embrace the technology. There are few NFC-enabled point-of-sale systems, which has limited the growth of mobile payments in physical stores. This is why Samsung Pay’s magnetic secure transmission may be a boon, as it will allow the platform to work with conventional point-of-sale systems in order to make mobile payments possible.

Competition in the mobile payments field continues to grow as companies enter into the space

Samsung will be facing harsh competition in the mobile payments space, much of which will come from Apple. Google also plans to launch its own mobile payments platform. This competition will give consumers plenty of options when it comes to mobile payments, but companies may find it difficult to keep the attention of consumers for long. Many consumers have yet to show loyalty to a singular platform, favoring the ability to jump from one platform to another in order to find the most benefit.

Google begins testing new mobile commerce service

| July 20, 2015

Service will provide consumers with a way to shop for and purchase products through advertisements

Google has been testing a new service that will allow consumers to purchasing products directly through advertisements in a move to expand its presence in the mobile commerce space. The new feature, called Purchases with Google, is specifically designed for mobile consumers, giving them more opportunities to shop for and purchase products when conducting searches online. The new service represents yet another step in Google’s plans to become a major player in the mobile commerce space.

Google is taking another step into the competitive mobile commerce space

Google is seeing more competition coming from others that have entered into the mobile shopping space. As such, it is looking for ways to better engage consumers through innovative services. Google has been investing in these new services quite heavily, with Purchases with Google being one of the most recent of these services to have been unveiled by the company. The service comes with “buy” buttons, which will allow consumers to quickly purchase products they are exposed to through advertisements.

New services are providing consumers with ways to find deals on products they are interested in

Google - Mobile CommerceAnother service, called Google Now, is also being introduced as a way to alert smartphone users about information concerning sales being held by retailers and loyalty programs. Many of these alerts are meant to be location-based, providing consumers with information about the benefits they can find from local stores. Google is also working to provide consumers with better product information ratings, which could be used to find products that they are interested in.

Mobile commerce companies are finding new ways to engage consumers

Currently, Google is testing its new mobile commerce service, but intends to launch it in the coming months. The service could place Google as a prominent mobile commerce organization, especially among retailers that are interested in engaging mobile consumers more effectively. The company will still face significant challenges from other organizations involved in mobile commerce, as well, as these companies begin introducing effective ways to engage those with smartphones and tablets.