Google launches Hands Free service, making transactions more convenient
Google is working to take mobile payments to the next level. The company has launched a new hands-free, voice activated payment application, which is currently being tested in San Francisco, California. Called Hands Free, the service is meant to make mobile commerce more convenient than it already is. It could also give Google and edge in the mobile commerce battle if it can find favor among consumers that often use their mobile devices to shop for and purchase products online and in physical stores.
Hands Free uses an assortment of innovative technologies
Hands Free makes use of a combination of technologies, such as Bluetooth, Wi-Fi, and location tracking technology to allow the service to communicate with point-of-sale systems. When this is done, consumers can confirm purchases by saying the phrase “I’ll pay with Google.” Hands Free is a standalone service with no association with Android Pay apart from also being developed by Google. The company believes that the voice activation technology powering Hands Free can make mobile payments more convenient than it already is.
New service could be risky for consumers involved in the mobile commerce space
While Hands Free makes use of innovative technology, it may also suffer from certain security risks. Theoretically, the voice activation technology could be abused by those that want to take advantage of consumer financial information. In order to combat this, Google has equipped Hands Free with numerous security features. One of these features will ensure that cashiers can verify the identity of the person using Hands Free before a purchase is finalized.
Google continues to search for a foothold in the mobile commerce market
Google has been fighting an uphill battle in the mobile payments space. The company entered into the market mobile commerce market relatively early with its Google Wallet platform. The Wallet was somewhat unpopular among consumers, leading Google to change its mobile commerce plans. Now, the company has Android Play, which is has become its flagship payment service that is set to compete with those coming from other major technology companies.