GPS enabled devices allow parents to gain peace of mind by knowing where their children are.
One of the largest worries that parents carry with them all the time is whether or not their children are where they should be, and now wearable tech products are taking on that issue by using geolocation to allow guardians to be able to track the whereabouts of the kids under their care.
These GPS tracking units are designed to provide worried parents with peace of mind.
Since wearable tech has been exploding in products for adults or even pets, it makes sense that devices for children would start making their way to the market shelves, as well. The kidsport GPS is now available for pre-order and comes in the form of either a wristband or an ankle bracelet with promises to give parents an idea of where their kids are located at any given time.
The company behind this wearable tech claims that there is nothing else like it available to parents.
According to Jason Hicks, the developer of this mobile device, “We did a lot of research and found out there just isn’t anything like this.” These gadgets are waterproof and are available in different bright colors. Moreover, it also comes with a number of emergency features. There is a panic button that children can push in case of abduction, which will send an alert to parents. Parents also receive a notification in the case the wearables are ever removed or cut off. They are compatible with iPhones, iPads, and Android based devices.
The product is being marketed as a device that will give children the freedom that they deserve and that was available to their parents when they were small, but it will still give those parents the ability to know that their kids are where they should be. The advance sale price for these wearables is currently listed at $129.
Soon enough, these will be far from the only child tracking wearable tech devices that will be available to parents. LG Electronics has also unveiled their LG KizON which will be available in North American and Europe in the fall. That brand is already well into the wearables market with their LG G smartwatch as well as their LG Lifeband Touch. Their child focused product will operate for 36 hours on one charge and will function on 2G, 3G and WiFi networks.
In recent EPiServer research, the department store retailer managed to score 75 percent.
John Lewis, a large British department store, has scored extremely well in the latest EPiServer Mobile Commerce 2014 report, when it comes to the smartphone and tablet based shopping experience.
The company was only just slightly ahead of some of its biggest competition, such as Amazon UK and Argos.
The EPiServer report provided the results of an annual study that took the leading 20 retailers in the United Kingdom into consideration. This report has now reached its third year and has shown that while some retailers are excelling in mobile commerce, others are facing a considerable struggle in providing the type of seamless, friction free m-shopping experience that is now expected by consumers.
Mobile commerce is becoming considerably more sophisticated and is evolving quickly.
The average score that was recorded by the research was 47 percent effectiveness for m-commerce. Comparatively, last year the average score had been 55 percent. This suggests that as the technology and expectations become more complex, retailers are having a hard time being able to keep up.
The study took into account Android and iOS dedicated apps for both smartphones and tablets, as well as mobile sites. It took a number of different factors into consideration, including location based and geolocation tools, multi-channel experiences (such as the “click and collect” option that allows a consumer to make a purchase over a smartphone and then simply pick it up in the store), in addition to direct contact with customer service options, social sharing features, and personalized content.
At the very top of this mobile commerce experience list, was John Lewis, which managed to score 75 percent, just squeaking ahead of its competition. It was granted this score after it had achieved a consistently solid mobile strategy throughout its website, Android and iOS app experiences. The official statement from EPiServer said that “Apps deliver smooth experiences that reflect the main site and John Lewis branding with great user experience features, for example ‘double tap to zoom’ on product images, an in-store crossover feature in the form of a barcode scanner and a location-enabled store finder.”
