Tag: Geolocation

The University of San Diego’s IT department is using geolocation technology for interactive instruction.

The IT department at the University of San Diego (USD) has recently launched the World Interactive Study Environment (WISE), which uses location based technology to help students to drop pins from wherever they are around the globe, and to add comments, videos, and pictures, in order to encourage greater interaction and discussion among class members.

The pilot of the WISE platform is being run throughout this summer by a 10 student class.

The members of that class will be heading to London as a part of an art history study program. Previously, the platform has already been used in 2015 since its launch, when the location based technology was brought throughout lower income neighborhoods in San Diego by social science students. It was also used by those students for documenting trips that were taken to their local farmers market.

The location based technology is being tested in a number of different contexts and functions.

The development team behind the WISE platform is now working on creating native iOS and Android versions. Currently, this geolocation technology functions with Google’s Cloud Storage, its App Engine, and its Maps.

The data from the early adopters is integral to the team at the university that is continuing to work on the WISE geolocation platform. They will be collecting the feedback from the pilot programs in order to continue to evolve and enhance it for improved use. They are also considering marketing this platform in order to sell it.

The reason is that there is a nearly endless list of potential learning uses for location based technology, so there is a considerable amount of potential to make money if they are able to sell the tech to the right organization. This is particularly true in the higher education fields, where there is currently a struggle in boosting the interactivity of lessons within the classrooms. The student population is now made up of people who have grown up with the use of digital tools and have a certain expectation as to the types of resources that should be available to them throughout their studies.

The automaker will be attaching devices to feature models to broadcast information to customer smartphones.

Ford dealerships could soon have a new way of making sure that customers visiting showrooms will learn about the hottest features associated with certain models as the company pilots a geolocation technology based marketing program.

This would send key info about a model directly to a consumer’s smartphone as he or she approaches it.

The hope is that this geolocation technology will help to make it easier to close a sale. The consumer will receive information only about the models that have caught his or her attention, as the tech sends the information about the models that the potential buyer has approached, as he or she walks around the vehicle. It is as though the vehicle will be able to give its own sales pitch, regardless of whether or not an associate is present at that specific moment.

The geolocation technology will allow customers to enjoy a more independent sales process.

Many consumers do the majority of their research online, using an automaker’s website to be able to learn about the features, options, and pricing of a vehicle. Actually visiting a showroom floor is essentially at the very end of the purchasing cycle, when the consumer is quite close to making a final decision.

This indicates that consumers are more interested in finding out a large portion of the information about various vehicle models on their own, and that an actual sales associate at a dealership has a notably smaller window of time in which to close a sale.

The Ford.com digital manager, global and mobile, Trisha Habucke, pointed out that “Even five or six years ago, people would actually go to the dealer four or five times (before making a purchase). Now they’re doing so much research independently that when they get to the dealership they don’t want to start over, they want to continue on and get their pricing and get their ‛why buys’ right there. And sometimes they want to do that independently,” ahead of actually speaking with one of the dealerships sales team.

The geolocation technology marketing is meant to help consumers to do that, so that they can still inform themselves in the way and timing that they prefer.