Gamestop invests in mobile games
Mobile games may be having a negative impact on traditional retail stores, but that does not mean that the trend is not something to pay close attention to. Gamestop, one of the leading game retailers in the world, has experienced turbulence in the advent of mobile games. The company is expected to close more than 500 stores in the U.S. in the coming years, but that does not mean that the gaming giant in out for the count. Instead of looking for a way to beat mobile games, Gamestop has decided to invest more into the support of such games.
Kongregate platform gearing to throw more support at mobile games developers
Gamestop does not seem to harbor any ill will against mobile games, suggesting that their rise to fame is just another way the game industry is evolving. The company has a full-fledged mobile gaming platform called Kongregate, which allows consumers to play free games online. The platform has proven successful for Gamestop and has helped many games from independent developers reach a large audience. Gamestop has announced a new initiative that is designed to help fund the development of mobile games throughout the industry.
Gamestop establishes $10 million development fund
Through Kongregate, Gamestop has set up a $10 million game development fund that is meant to help independent game developers create free-to-play games for the mobile space. The fund is tied to the Kongregate Mobile Developers program, which offers assistance for ambitious developers who have innovative ideas for mobile games. The program offers cash advance to cover some development aspects, monetization consulting, and promotion through the Kongregate platform.
Mobile games continue to attract serious attention
Mobile games have become a market that cannot be ignored. Developers focusing specifically on the mobile space have managed to find great success in the past and platforms like Kongregate are examples of this success. Gamestop expects to begin introducing new mobile games that are supported through its new fund program to the Kongregate platform in the near future.