Tag: game industry

Project Shield to blur the lines of mobile gaming

| January 15, 2013

Nvidia mobile gamingNVIDIA introduces Project Shield

Mobile gaming has become a massive market, one that is virtually impossible to ignore. The advent of mobile technology ensures that people would have access to new forms of entertainment that could be access wherever they were. Mobile gaming has quickly become one of the most popular forms of entertainment among mobile consumers. Mobile gaming often refers to games specifically designed as applications for smart phones and tablets. Video technology company NVIDIA is looking to change all of that with Project Shield.

Device will put a new spin on mobile gaming

Project Shield was recently announced by NVIDIA and refers to an ambitious new gaming device that is not meant to be an entirely standalone product. Since the rise of mobile gaming, gamers only had access to games that they could play on their mobile device. Despite the overwhelming number of mobile games available, many of these games are very similar to one another, offering limited variety to gamers. NVIDIA believes that Project Shield can help solve this problem because it is designed to provide gamers with much more variety.

Mobile device can stream PC games

Project Shield takes the form of a controller, very similar to those seen with the Xbox 360. This game controller is equipped with its own screen, which provides users with a high-definition look of the game they are playing. While the screen may lack the same fidelity that can be found with many modern tablets and smart phones, Project Shield makes up for its potential shortcomings with the fact that it can play games directly from a PC.

Project Shield may be a welcome gadget for avid gamers

Project Shield is designed to allow users to stream games from their PC to NVIDIA’s handheld device using a WiFi connection. This is one of the device’s most acclaimed features, and NVIDIA expects it to be well received by gamers of all types. Essentially, Project Shield is capable of transforming nearly any game available for the PC into a mobile game. The only problem, of course, is that gamers will need to find a way to extend their WiFi signal if they ever want to leave the house with Project Shield.

SoLoMo report released by Mind Commerce

| January 3, 2013

solomo mind commerce reportMind Commerce publishes new study concerning SoLoMo in the mobile space

Mind Commerce, a leading mobile research firm, has been releasing numerous studies concerning the mobile space recently. One of the latest studies coming from Mind Commerce is the “Social Local Mobile (SoLoMo) Game-Play Behavior in Free2Play, Virtual Goods & Hybrid Ecosystem” report. The 46-page report documents the emerging trends of the Social, Local, and Mobile (SoLoMo) aspect of the mobile world. According to Mind Commerce, SoLoMo is becoming something that businesses and application developers may need to pay more attention to.

Demand for social games and location-based services on the rise

SoLoMo refers to a wide variety of applications that incorporate gaming with social aspects and location-based services. Social games, such as those found on Facebook, that offer content relating to a player’s physical location are a prime example of this concept. Many consumers have become enthralled by such games, largely because of the fact that these games are free-to-play. Mind Commerce suggests that SoLoMo is beginning to approach a place where it can revitalize the mobile gaming ecosystem.

Small companies may establish a strong competitive edge with SoLoMo

As more developers begin to embrace SoLoMo, they may be establishing a strong competitive edge against larger and more established companies. Larger companies may have a wider reach than independent developers, but they are also more likely to conform to traditional forms of engagement and development. Large development studios tends to produce games that do not have social aspects or those that do not include location-based services. While these companies are expected to begin adapting to meet the demands of consumers, smaller companies may have already established a significant head start.

Game industry expected to put focus on SoLoMo in 2013

The SoLoMo study from Mind Commerce is geared for social media companies, location-based service developers, and the game industry in general. These parties are likely to find some benefit in the information they can attain through the SoLoMo study. Focus on SoLoMo is expected to become much more common throughout the game industry in 2013.