Tag: game industry

Mobile games continue to show impressive performance in China

| January 2, 2014

China is quickly becoming a leader in the gaming market

China is well on its way to establishing itself as the most lucrative mobile games market in the world. The country has become a hub of activity when it comes to mobile gaming. Many consumers throughout the country are tethered to their mobile devices, which they use in just about every aspect of their daily lives, including gaming. Games are particular popular among those that commute to work and the majority of consumers have shown that they are quite willing to pay for the games that they enjoy.

Chinese consumers spend $13 billion on mobile games

According to data from the 2013 China Game Industry Annual Conference, Chinese consumers have paid more than $13 billion on mobile games in 2013. The majority of this money came through microtransactions. These transactions have become popular throughout the game industry and are used to provide consumers with access to new digital content. Microtransactions have become a very lucrative business model for developers and publishers alike and have begun to find their way into traditional games, expanding beyond the mobile space.

Gaming is becoming more convenient

China mobile games boomStandalone mobile games currently account for 64% of the market in China. These games can be played on their own without having to be launched through a social media site or through a third party platform. Browser games, such as those played on social media sites, are also quite popular. Consumers appear to favor mobile games because of their convenience and the fact that they can be played anywhere and at any time. These games do not require any significant time investment, making them less stressful to play.

Developers move to take advantage of growing popularity

Growing sales of mobile devices is expected to impact the Chinese gaming market. As more consumers gain access to smartphones and tablets, more people are expected to be exposed to mobile gaming. Developers in China have been producing mobile games at a rapid rate in order to accommodate with consumer demand.

Mobile games represent 31% of all app downloads worldwide

| November 5, 2013

Mobile games continue to show impressive growth

Mobile games are beginning to play a larger role in the lives of people around the world. Mobile analytics firm Distimo and mobile commerce firm MEF have released a new report concerning the trends that have emerged worldwide concerning the use of mobile application. The report shows that mobile games have come to represent a significant percentage of all application downloads. These games also make up the majority of the revenue that the applications sector is responsible for.

Games account for majority of app revenue

According to the report, mobile games represent 31% of all application downloads around the world. While this may seem like a small share of the given market, these games also represent 71% of the total revenue of Apple’s App Store and 89% of the revenue of Google Play. Many mobile games are free to play, but include in-game purchases that allow users to spend money to unlock additional content. Much of the revenue that these games produce come from these purchases.

Mobile Games - AppsFreemium model proves lucrative for developers and publishers

Approximately 7% of the revenue that mobile games are responsible for comes from actually purchasing a game. The so called “freemium” model, whereby games can be acquired for free but additional features must be purchased through small transactions, is the most lucrative model for mobile developers currently. Mobile games have come to represent one of the most lucrative sectors for the game industry as a whole and a growing number of prominent developers and publishers are beginning to take the mobile space more seriously as a result.

Mobile games likely to continue gaining momentum around the world

Mobile games are expected to continue seeing strong growth throughout the world, especially as these games begin making their way to emerging markets in Africa and Asia. China is currently home to one of the most robust mobile gaming markets in the world, with thousands of games being produced on a daily basis throughout the country.