Life360 has announced that it already has 25 million members and that is rapidly rising.
A geolocation app for smartphones called Life360 has been designed to allow families to be able to monitor the locations of their members, has announced that it predicts that it will have broken the 25 million registered user mark by the end of 2012.
This will mean that the company will become serious competition for the wider known Foursquare.
In fact, Foursqure, though it may be much higher profile, just passed the 25 million user mark in September 2012. That company is also based on a geolocation application. Both of those businesses first opened in 2008, but while Foursquare was able to raise more than $71 million, Life360 was only able to raise $6.85 million.
The Life360 chief exec is now predicting that its geolocation app will surpass the competition.
Chris Hulls, the chief executive of Life360 has announced that he believes that his geolocation app will have passed the audience size of Foursquare within the next couple of months. He has justified his prediction by saying that his company is experiencing a far higher growth rate than the competition. That said, he didn’t share any specific figures regarding the growth rates of either company.
Hulls also declined to reveal how many of his geolocation app’s registered members are actually regular users who are actively using the service. The most specific statement that he would provide was that it was a “pretty high ratio”.
In a phone conversation, Hulls explained that “We’ve really hit an inflection point in the company in terms of the family network going digital. We want to be the company that really owns your family life on the phone.”
The company used a new press release to announce this new membership milestone and, at the same time, launched a new brightly colored website branding style. Furthermore, it also announced that two new features would be added to its geolocation app. These are designed to help tech savvy parents to achieve greater piece of mind. They include “geofencing” through its Places feature, and map view crime data.
This is designed to enhance the overall Foursquare check-in experience for customers.
Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.
These promotions are offered to customers who check in to any of the Fairmont Hotel locations.
This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.
Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”
Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”
As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.
This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.
The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.
