This is designed to enhance the overall Foursquare check-in experience for customers.
Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.
These promotions are offered to customers who check in to any of the Fairmont Hotel locations.
This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.
Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”
Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”
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As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.
This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.
The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.