BWild |
November 18, 2014
A recent survey from SITA has shown that smartphones are being used by travelers in Mexico more than globally.
The results of a new survey from SITA, the specialist in air transportation IT technology, have been released, showing that Mexican air passengers are using their smartphones and other forms of mobile technology in order to improve their experience as they travel.
The results of the 2014 SITA/AIR Transport World Passenger Survey offered considerable insight.
It showed that among passengers from Mexico, 89 percent carried mobile technology such as smartphone with them when they travel. This is notable, as the global average was recorded to be 81 percent. Moreover, Mexican travelers are also continually seeking new ways to be able to use their favorite devices for various purposes throughout the length of their travels. There were approximately 1,300 people who participated in the survey throughout the Americas.
The mobile technology survey looked into a number of different aspects of device use among travelers.
It examined check-ins via smartphones and found that in Mexico, it is likely that within the next two to three years, the use of that service will nearly double. At the moment, 31 percent of passengers in the country are already using mobile devices to check in, but 61 percent of the participants said that they were likely to use it more often in the future.
Among the respondents from Mexico, 76 percent said that they would be using mobile boarding passes in the future. The current rate of usage is registered to be 54 percent. Moreover, among Mexican passengers, 58 percent said that they would be interested in using their smartphones for purchasing airline tickets as well as other services that are linked to travel in some way. The regional average, on the other hand, was only 48 percent.
The SITA Latin America vice president of sales, Alex Covarrubias, spoke in Cancun at the Airports Council International Latin American-Caribbean Annual Assembly with regards to the results of the mobile device usage research, and said that “SITA’s survey highlights the positive influence that mobile technology is having on Mexican passengers’ travel experiences.”
This is designed to enhance the overall Foursquare check-in experience for customers.
Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.
These promotions are offered to customers who check in to any of the Fairmont Hotel locations.
This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.
Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”
Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”
As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.
This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.
The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.
