Tag: foursquare

Mind Commerce report highlights emerging trends in mobile space

| January 4, 2013

Mind Commerce ReportMind Commerce publishes new report on mobile opportunities

Mind Commerce, a leading market research and consulting firm focused on the mobile sector, has released a new study concerning the development emerging in the mobile device market and the trends seen in smart phones and tablet computing. Mobile devices have become an integral part of the lives of consumers all over the world. As these devices become more advanced, consumers are relying on them more heavily in their daily lives. The Mind Commerce study aims to shed some light on the trends that are emerging in the mobile field and how companies and consumers are responding to these trends.

Study draws upon information from wide range of reports

The study, titled “Wireless/Mobile Devices and Applications: Solutions and Market Opportunities,” highlights numerous trends that exist in the mobile market. The study itself is comprised of a wide variety of reports coming from Mind Commerce itself, as well as other sources. The study focuses on several sectors within the overarching mobile space and identifies some of the emerging trends therein that may represent significant opportunities for companies.

Mobile gaming and marketing highlighted in study

One of the aspects of the mobile space covered in the Mind Commerce report is mobile gaming. Mobile gaming is quickly becoming an integral part of the mobile experience. Gaming applications represent a major source of entertainment for consumers, many of whom are willing to spend significant amounts of money to get the kind of games they are interested in. Beyond mobile gaming, mobile marketing is seeing new trends emerge in location-based services offered through social media platforms, such as Facebook and Foursquare.

Professionals could benefit from information contained in study

The study from Mind Commerce offers a variety of information concerning these trends, much of which is targeted toward mobile network operators, mobile application developers, infrastructure providers, and mobile device manufacturers. This information could help these parties develop better strategies to engage consumers around the world by taking advantage of the trends that are emerging in the mobile space.

Location-based marketing heats up with brewing rivalry

| December 30, 2012

land-based marketing social medial rivalryLocation-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.