Tag: forrester research

Retailers may not be prepared for the mobile shopping holidays

The holidays are coming and retailers may be unprepared for the proverbial onslaught they will receive from mobile consumers. UniteU, a mobile commerce integrator, has released a new report concerning this problem, suggesting that retailers could face serious challenges when it comes to serving mobile consumers through their websites. The report measures site speeds and their capability to support mobile shopping. UniteU has found that many retailers, including multi-billion-dollar organizations, could fall short of satisfying mobile shoppers during the 2014 holiday season.

Mobile commerce has been performing well during the holiday season

The holidays are an important time for the retail industry. Black Friday is the most active shopping day of the year and serves as an opportunity for retailers to recover from losses they saw earlier in the year. Over the past few years, retailers have been putting a greater focus on mobile commerce, taking note of the growing prominence of mobile shoppers and how much these consumers are spending on products. Several retailers have created mobile websites to accommodate these consumers, but few of these sites are able to serve consumers like they should.

Retailers lack the mobile websites needed to engage consumers effectively

The report shows that many of the retail sites available to consumers are not optimized for mobile devices. This can provide a poor shopping experience for mobile consumers. The majority of mobile payments currently comes from smartphones, which do not use traditional web browsers. Mobile web browsers have trouble deciphering the coding used to make retail websites, so if these sites are not optimized for mobile devices, mobile consumers have trouble using them.

Without optimized mobile websites, retailers could miss out on a significant opportunity

A recent report from Forrester Research suggests that some $26 billion in mobile payments will be processed by the end of this year. The majority of this money is likely to be processed during the holiday season. If retailers cannot optimize their mobile websites by then, they could be missing out on a major opportunity.

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

The company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”