Tag: cyber monday

M-commerce trends this year include mainstream use

The holiday shopping season has allowed the channel to become a standard form of comparison and purchasing.

The rapidly growing m-commerce trends of browsing, comparing, and actually buying on smartphones and tablets aren’t just a little piece of the fringe, anymore, but are starting to officially become mainstream.

Holiday shoppers, this year, have shown that even when they don’t make purchases, they use their devices.

Many analysts have been looking directly toward the purchasing data to determine whether or not m-commerce trends have been pointing toward the mainstream. However, when that data is considered, while there has been massive year over year growth, it still represents only a sliver of the total online purchases and even less of the buying as a whole. When the definition of mobile shopping is broadened, it soon becomes clear that purchasing is only one of several behaviors for which shoppers use their smartphones and tablets.

These m-commerce trends are important to recognize as they are often deciding factors for online and in store purchases.

M-commerce TrendsThat said, even without taking the browsing, price comparisons, receipt of advertising and discount coupons, and other activities into account, there has still been a great deal of growth, so far, over the holiday shopping season when it comes to mobile commerce purchases. But it seems to be in those “process” activities on the way to actually buying that small screens truly shine. IBM Digital Analytics Benchmark reported that almost 40 percent of all of the online traffic on Black Friday and almost a third of all online traffic on Cyber Monday was from smartphones and tablets.

Even though this did not represent the purchases being made, it shows that people are using their smartphones and tablets to visit websites and to look at companies, products, and prices. Because the devices are always with their owners, they are automatically using them, first, to perform quick searches, to locate nearby businesses, to find out whether or not the item that they want is in stock, and to discover the best possible price.

Three years ago, only 4 percent of Cyber Monday’s online traffic came from mobile. This makes it clear that m-commerce trends are headed toward – if they have not already achieved – mainstream status.

Mobile commerce breaks records on Cyber Monday

Cyber Monday becomes the most successful online retail day ever

Cyber Monday has come and gone in the U.S. and the mobile sector experienced impressive growth on what is widely considered to be the most important day in electronics retail. IBM has released a new report concerning Cyber Monday of 2013, suggesting that it has become the largest online shopping day in history. Mobile commerce played a major role in the success of Cyber Monday and consumers have shown their strong interest in shopping for products online using their mobile devices.

Consumers show favor for mobile shopping

Mobile commerce has become a major interest to the retail industry. Many retailers were encouraged to take the mobile sector more seriously after the holiday shopping seasons of 2011 and 2012. Over the past two years, consumers have shown that they are not only willing to shop online with their mobile device but are quite eager to do so because of the convenience that it represents.

Online sales reach new heights

Mobile Commerce Report - Cyber Monday  SalesAccording to the report from IBM, online shoppers in the U.S. spent more than $2 billion on Cyber Monday. A significant portion of this spending came from mobile devices. The report shows that online sales grew by 20% over what they had been on Cyber Monday in 2012. Consumers had reported that mobile shopping helped them avoid lines at physical stores and purchase products without having to worry about limited supplies.

Retailers show more interest in mobile commerce

Economic research firm IHS Global Insight released a report last week highlighting the growth of online sales during the 2013 holiday season. The report estimates that online sales for the whole of the holiday season will reach $81 billion by the end of this year. This represents a 12.5% increase in sales over what had been reported during the 2012 holiday season. Mobile commerce is expected to play a large role during the holiday season, especially as more consumers begin growing comfortable with the concept of purchasing products online with their mobile devices.