Tag: cyber monday

Mobile commerce is finding success during the holidays

Report highlights the promising growth that mobile commerce is seeing

Mobile commerce say a great deal of success during the Thanksgiving weekend, according to a recent report from Adobe. The report shows that many consumers took to their smartphones and tablets to make purchases on Thanksgiving Day through Cyber Monday. These consumers found mobile shopping to be more convenient, with many being able to avoid large crowds because they could shop online. Those visiting physical stores were also able to make convenient purchases, with mobile payments making the checkout process more convenient.

Consumers are spending more money through their smartphones and tablets

The report from Adobe shows that some $11 billion in online sales were reported from Thanksgiving Day through Cyber Monday. This represents a 15% increase over the online sales that were seen last year over the same days. Notably, Black Friday stood out as a major success for the mobile commerce sector, with consumers taking advantage of the variety of deals being offered by retailers that were interested in engaging mobile consumers. While mobile commerce saw a significant boost during the holiday shopping weekend, the sector also saw an increase in fraud.

Fraud continues to be a major problem for those participating in mobile commerce

Mobile Commerce Report - holiday shoppingAnother report from iovation, a device intelligence and fraud prevention firm, shows that online retail transactions from Black Friday through Cyber Monday grew by 43% over what they had been in 2014. The firm also found that fraud was a significant issue for the mobile commerce space. According to the firm’s report, approximately 1.06% of all online transactions made from Black Friday to Cyber Monday were fraudulent. Approximately .62% of these fraudulent transactions came from mobile devices.

Retailers are beginning to fight fraud more aggressively

Consumers have shown a great deal of interest in mobile commerce, and more retailers are beginning to engage the mobile space as a result. The fraud problem, however, has made consumers somewhat wary of using their smartphones and tablets to purchase products online and in physical stores. Retailers are becoming more adept at combating fraud, however, which is creating a better environment for mobile commerce as a whole.

Mobile commerce traffic to grow during holiday season

IBM report predicts that mobile traffic will comprise more than 50% of all e-commerce traffic during Black Friday

Many retailers are expected to see a significant increase in mobile shopping during Black Friday this year. IBM has released the latest edition of its Holiday Benchmark Data report, suggesting that mobile traffic will comprise more than 50% of all e-commerce traffic retailers see during the holiday season. Black Friday has been has long been a very important holiday for retailers, but other shopping days have begun to prove more successful, such as Cyber Monday and, more recently, Thanksgiving Day.

Consumers are showing strong interest in mobile commerce

More consumers are beginning to show interest in mobile commerce, believing this to be a convenient and easy way to get their shopping done. According to IBM, many consumers are likely to use their mobile devices to shop around for products that they may be interested in. Retailers may also be able to engage mobile consumers more effectively, as they can shop at any time they want, rather than have to visit a physical store.

Retailers could find more success by engaging mobile consumers

mobile commerce holiday seasonRetailers expecting to see good results during the holiday season may have to ensure that they are prepared to serve mobile consumers. These consumers will be using a range of solutions when participating in mobile commerce, such as new payment and shopping applications. Retailers will also have to ensure that their websites are able to handle a higher degree of mobile traffic. In the past, many consumers have reported problems with completing their purchases using a mobile device. This has lead to these purchases being abandoned and retailers being criticized for their relatively ineffective commerce systems.

Mobile commerce may see some strong growth during the holiday season

Mobile commerce is expected to shine during the holiday season, just as it has done in years past. Consumers are showing interest in mobile commerce because of its convenient nature, but retailers have been relatively slow to adopt new payment systems that cater to the needs of mobile shoppers. If retailers want to see more success, they will have to find ways to effectively engage mobile consumers.