Tag: comscore

Mobile trends in Canada have doubled consumer online time

| November 17, 2014

Research has shown that people are on the internet a great deal more due to their smartphones and tablets.

Canadians are becoming increasingly hooked on their smartphones and tablets, and are streaming video on a more regular basis, and these mobile trends are causing the amount of time spent online to nearly double.

This is according to some of the most recent data that has been released by comScore.

Since August, there were around 27.8 million Canadian adults who were using a computer of some form to access the internet. The average amount of time spent browsing the web every month over a laptop or desktop computer was close to 39 hours per month. However, when mobile trends are taken into consideration, the use of those smaller stream devices, combined with viewing video online spikes the amount of time spent online to almost 75 hours per month. This is the equivalent to approximately 2.5 hours every day.

comScore has found that there has been tremendous growth as a result of video and mobile trends.

Mobile Trends - CanadaAccording to Bryan Segal, the vice president of sales at comScore, “We’re seeing extremely large growth.” He added that “It really points to the fact of how much impact – in terms of engagement and time spent – that mobile is having on what we traditionally looked at as a PC world.”

He pointed out that Canadians between the ages of 25 and 34 years old were found to be the ones who spent the largest amount of time online. The average time spent on the internet for people within that age group was about 110 hours per month. This included time spent online on all of their connected devices. That said, of those hours, only about 50 of them were actually spent browsing the web on a computer.

In the age group of 55 years and up saw different mobile trends. comScore found that Canadians were spending only about 20 hours online per month on mobile devices or streaming video on any type of connected gadget or computer. The majority of online usage from that age group was dedicated to browsing the web through the use of a computer.

Mobile devices used for 49 percent of online time, comScore

| October 14, 2014

Nearly half of all of the traffic on the internet from Canada stems from a smartphone, tablet, or similar gadget.

According to the research firm, comScore, the use of mobile devices by Canadians is making its way beyond an important milestone, as the number of hours spent online over these gadgets closes in on the fifty percent mark.

Of all of the time that Canadians spend online, 49 percent of it comes from smartphones and tablets.

Canadians are currently spending an average of 33 total hours online when taking the use of all of their connected gadgets into account. Forty nine percent of that is coming from mobile devices such as their cell phones, tablets, wearable technology gadgets, the iPad Touch, and other connected electronics. If things continue in the same direction, it won’t be long at all before people in Canada are using their smartphones and tablets for more of their online time than their laptops and desktop computers.

comScore explained that messaging apps, web searches and social networks are driving the use of mobile devices upward.

mobile devices - CanadaThe firm explained that these are the purposes for which mobile gadgets are being most used while connected to the internet. For some of those users, smartphones and tablets represent the only way in which they are using the internet, and they have given up on their desktop and tablet computers, altogether.

There are currently 1.3 people in the country that will use a mobile device exclusively for accessing the internet, and who will not even touch a traditional computer, said senior account manager at comScore, Paul Rich. Rich explained that “Four per cent (of Canadian Internet users) look at online content in a month with (just) their mobile devices — their smartphone or tablet —and they don’t access anything on the desktop. That’s an emerging shift we’re seeing.”

On the other hand, while the use of mobile devices the only way that 4 percent of Canadians were accessing the internet, there was still a tremendously larger 47 percent who used their computers exclusively for their online activities, added Rich. Among those who used only smartphones or tablets, women made up 55 percent.