Report shows that UK consumers are flocking to mobile games
Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.
Majority of gamers play from home
The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.
In-game purchases are growing
The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.
Consumers becoming more comfortable with spending money on mobile games
While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games
Consumers begin growing more interested in mobile commerce
Consumers are becoming increasingly mobile. That does not mean that they are moving around more often; it means that mobile technology is beginning to play a very important role in their daily lives. This trend has become most apparent in the shopping behavior of consumers, who are beginning to rely more heavily on their smartphones and tablets to make purchases. Mobile commerce is on the rise, and it may soon replace traditional retail due to the convenience it offers consumers.
Report shows that consumers are spending more time on mobile shopping
comScore, a leading market research firm, has released a new report titled “State of the U.S. Online Retail Economy Q1 2013.” As the name suggests, the report details the trends that exist as well as those that are emerging in the retail industry of the U.S. The report shows that mobile commerce has begun gaining significant momentum as more consumers begin to favor their smartphones and tablets for shopping online.
Mobile shopping has become an overwhelmingly popular pastime
According to the report, the time that consumers spent in online retail rose by 104% in February of this year over the levels it had been in February of 2010. Consumers spent a cumulative total of 34.9 billion minutes in online shopping, the vast majority of which was devoted to shopping through mobile devices. The report suggests that mobile commerce has become a powerful force in the U.S. retail sector, driving many companies to develop and utilize their own mobile commerce services in order to appeal to consumers.
Smartphones trump tablets when it comes to mobile commerce
The report also shows that smartphones continue to be more popular than tablets when it comes to mobile commerce. As of March 2013, 34% of the time spent by consumers in online shopping came from smartphones, where 14% came from tablet devices. Tablets are gaining some momentum in mobile commerce, however, as they garner acclaim for their larger screens that allow for better navigation and a more enjoyable shopping experience.
