Tag: comscore

comScore report highlights the performance of mobile commerce

| December 4, 2012

 

comScore releases final report on holiday shopping weekend

comScore has released its final repMobile Commerce Thanksgiving Shopping Reportort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.

More than $2.86 billion in sales recorded this year

According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.

$750 million in mobile sales

Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.

More retailers expected to show interest in mobile commerce

Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.

Black Friday a major success for mobile commerce

| November 26, 2012

 

Black Friday proves to be a pivotal day for mobile and e-commerce

Black Friday has passed and Mobile Commerce Black Fridaywas a resounding success for  the retail industry, especially where e-commerce is concerned. comScore. a leading business analytics firm, had predicted that Black Friday would be a major success for retailers that embraced mobile consumers, largely due to the growing popularity of mobile commerce. The firm has released a new report concerning the online sales that occurred on Black Friday. The report documents the performance of e-commerce and shows the economic promise that mobile commerce represents.

Report shows online sales surpass $1 billion

According to the report, e-commerce sales on Black Friday surpassed $1 billion in the U.S. The feat is largely being attributed to the willingness of consumers to participate in mobile commerce. While physical stores saw a great deal of traffic, online platforms did as well. Many consumers took to e-commerce as a way to avoid crowds, while others did so to get the best deals they could find. comScore notes that the performance of this year’s Black Friday is an overall increase of 26% from last year’s Black Friday.

Millions of consumers rely on online platforms for shopping

More than 57 million consumers visited e-commerce sites and made use of mobile commerce platforms. The majority of these consumers flocked to Amazon, where they were able to find an assortment of deals on products they wanted. Wal-Mart, Best Buy, Target, and Apple also saw a great deal of digital traffic on Black Friday. comScore notes that the fastest growing category of sales this holiday season has been digital content and subscription, as well as toys and consumers packaged goods. The comScore report shows that apparel and accessories were sold the most online during Black Friday, with computer hardware following closely behind.

Black Friday may add more momentum to mobile commerce

Black Friday was expected to be a time when mobile commerce would prove how viable it could be over traditional forms of commerce. The comScore report suggests that this has been accomplished, as both e-commerce and mobile commerce platforms were able to perform well for consumers. The success of Black Friday may encourage retailers to invest more heavily in mobile commerce in the future.