Tag: china

Flipkart is finding more success in the mobile commerce sector

| January 22, 2016

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

Mobile Commerce SuccessIndia has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.

Focus on security may ensure growth of China’s mobile payments space

| January 20, 2016

Security is becoming a top priority for those involved in mobile payments

China’s mobile payments sector saw dramatic growth in 2015, and this momentum may hold throughout this year. The country’s mobile technology sector has been developing very quickly, with new devices becoming available and access to the mobile Internet expanding. As more consumers gain access to smartphones, they are beginning to rely more heavily on mobile payments services. As these services become more popular, China’s regulators are beginning to focus on security issues in order to ensure the continued growth of mobile commerce.

China’s mobile population is growing quickly

The Chinese Ministry of Industry and Information Technology notes that there are more than 1.3 billion people in China with a mobile device. Many of these consumers are using their mobile devices to shop online and in physical stores. The problem, however, is that the mobile payments sector is becoming increasingly attractive to malicious groups that want to exploit consumer information. Security risks are causing concern among consumers, making them shy away from mobile payments services.

Focus on security may make consumers more comfortable with mobile payments

Mobile payments securityA greater focus on security may ensure the continued growth of the mobile payments industry by making consumers more confident in the services they use. To ensure security, some companies involved in the mobile commerce space are beginning to use new technology to protect consumers. Biometric technology, in particular, is becoming quite popular among these companies. This technology leverages biological information, such as a fingerprint, to protect consumer information that is stored on a mobile device.

Bringing mobile payments platforms into new service industries has become a priority

Beyond security, Chinese companies must find ways to integrate mobile payments into other service industries. This would ensure the expansion of the payments market and give consumers more access to platforms they may be interested in. As more organizations support mobile payments, both digital and physical, more consumers are likely to participate in this new form of commerce. Alibaba is expected to lead the expansion of mobile payments into new service industries with its Alipay platform and its focus on consumer security. Alipay accounts for some 400 million registered users, more than half of whom use the service quite frequently.