Tag: burger king

Burger King seems to know what it’s doing in social media marketing

The fast food company is consistently sending catchy and quirky messages that are suitable for social networks.

Burger King has been managing to come up with a social media marketing strategy that has been tremendously appealing to consumers, to the point that they have been breaking record numbers of views around the world.

During a recent commercial-free event, the company still drew a record 4.4 million pay-per-view sales.

That figure represented nearly double the previous record that had been held for this type of social media marketing within a period of 24 hours. Beyond the 4.4 million during the event, there were also millions of other people who viewed it around the world. These campaigns are so successful that even the owners of many franchise locations have no idea how well they’re actually doing. One of the owners of many locations, Shoukat Dhanani whose company owns 460 Burger King restaurants and who represents his other franchisees at the marketing council for the company was amazed at the success of the recent campaign.

The social media marketing campaign rocketed to success as the mascot appeared in Mayweather’s entourage.

Burger King - Social Media MarketingThe King was walking with Mayweather along with other huge celebrities such as Justin Bieber. This caused Facebook and Twitter to light up, causing a tremendous amount of hype for the fast food chain. “Everyone wanted to know what was up with the King,” said Dhanani. This meant that aside from the millions of people who had viewed the actual event, there were millions more who were hearing about it over their social media accounts and who then shared it onward with their own networks.

It was speculated by media experts that $1 million was paid by Burger king to Mayweather in order to allow them to take part in the entourage with their mascot. This placed the stunt on par with the price of a 30 second long ad run during the Super Bowl. “They’re spending that money very wisely,” explained Dhanani when speaking about the social media marketing campaign. He then added “What we used to spend and what we used to get, and what we spend now and what we get, it’s a big difference.”

Mobile commerce app is a “whopper” at Burger King

The second largest fast food hamburger chain the United States is headed to your local smartphone.

When measured by volume, Burger King is the second largest hamburger fast food chain in the U.S. and it is now expanding even further by moving into the mobile commerce sphere with a new smartphone app.

The mobile app will be rolled out to allow food to be purchased in advance on a customer’s smartphone.

The goal of this foray into mobile commerce is to try to boost its appeal to younger customers. This mcommerce strategy will be introduced in April and should be rolled out into all of the over 7,000 American Burger King locations within “a few months”, says a company spokesperson, Bryson Thornton. They will likely be adding the option for customers to be able to order their drinks and food ahead of time so that they can pick it up in store.

To start, the mobile commerce app will provide customers with coupons that they can redeem for deals.

Mobile coupons have become a very successful part of smartphone based marketing and it looks as though the burger chain will be using its app to appeal to consumers from the very start through these discount and deal opportunities. The app will also provide customers with nutrition facts about the various foods that are sold by the chain quick service restaurant.Mobile Commerce - Burger King App

Burger King has also been working its way into the mobile payments arena, as this option has also become increasingly popular among customers in the age group that they are targeting with this mcommerce effort. The app will allow a “virtual card” to be loaded on a customer’s smartphone, within the app. This card can be filled with funds that can then be used for purchasing food and drinks in the same way that a gift card would be utilized.

The primary competition of Burger King in the fast food environment, McDonalds, has also been testing a mobile commerce app that would provide its own customers with similar types of options over their smartphones, including information and payments, among other features.