Tag: braintree

PayPal is setting a greater focus on mobile commerce

As a standalone company, PayPal is adopting a mobile-first strategy

PayPal is now a standalone company being traded on the Nasdaq and it has adopted a mobile-first strategy. The company has come to establish a very prominent position in the mobile commerce space, where it has become one of the more influential entities therein. As the company has now become separate from its former owner eBay, PayPal will adopt a greater focus on the mobile sector. This focus may further increase the company’s standing in the mobile commerce market.

PayPal looks to expand its existing mobile solutions

According to PayPal CEO Dan Schulman, PayPal is set to become a mobile-first platform through the development of new mobile products. The company will also work to enhance its existing mobile solutions, which include those developed by Venmo, Braintree, and Xoom. Braintree, in particular, is expected to become a more prominent tool for PayPal, due to its expertise in the mobile commerce space.

Improving mobile platforms will allow PayPal to engage more consumers

PayPal - Mobile Commerce FocusPayPal also intends to drive higher levels of engagement through the mobile space. Part of the company’s strategy involves the introduction of new services that will be used on a variety of mobile platforms. PayPal will be expanding its one-click purchasing feature, called One Touch. The company is also working on making its payment processing faster. PayPal has already succeeding in increasing this processing speed by 50%.

In-store mobile commerce is a new opportunity for PayPal

The company is also looking to capitalize on in-store mobile payments. These payments are becoming more popular among retailers that are looking for new ways of effectively engaging mobile consumers. In-store mobile payments may be a good opportunity for PayPal to expand beyond the digital space, as it can offer retailers with an effective way to participate in the mobile commerce sector. Several retailers have already embraced PayPal as a way to allow consumers to make purchases directly from their mobile devices, rather than having to use traditional forms of commerce, such as physical currency and credit cards.

Holiday season is a great time of year for mobile payments

Braintree sees progress during the holiday season

Braintree, a mobile payments processor, has high hopes for the holiday season. The firm has already been seeing a great deal of activity come from mobile consumers who shopped online during the Thanksgiving holiday and notes that mobile commerce is becoming much more common than it was in the past. Braintree expects to see mobile payments play a much more significant role in the retail sector, especially during the holidays when mobile shopping is favored as a convenient alternative to traditional shopping.

Cyber Monday becomes Braintree’s most successful day ever

Cyber Monday, one of the most significant days of the year for consumer electronics, was Braintree’s most successful day ever in terms of payment processing. The company processed more than $16 million in mobile payments coming from the brands that make use of its services. Braintree suggests that the increase in mobile payments volume is likely due to a pent up demand among consumers who have wanted to use their mobile devices as a shopping tool for several years. These consumers have not been able to satisfy this demand until very recently.

eBay may establish a lead in mobile commerce through Braintree acquisition

holiday mobile paymentsBraintree has established a formidable presence in the mobile commerce space, which is one of the reasons eBay has pursued its acquisition so aggressively. The firm is set to close an $800 million acquisition deal with eBay in the coming weeks, which will give the online retailer access to Braintree’s clients as well as its mobile payments tools. After the acquisition, Braintree is expected to begin working with PayPal, which has also taken a strong stance in the mobile commerce sector.

Mobile commerce becomes more attractive to consumers

Consumers are becoming more comfortable with the concept of mobile commerce largely due to the convenience that it represents. During the holidays, traditional shopping can be a chaotic and stressful affair. Mobile shopping allows consumers to avoid crowds and reduce the stress associated with the holidays to some degree.