Tag: blackberry keyboard

BlackBerry keyboard phone soon on its way to launch

Even though the DTEK50 experienced lower sales than predicted, the struggling handset maker isn’t stopping.

The floundering Canadian handset maker has decided it’s time for yet another BlackBerry keyboard phone. This announcement follows closely on the heels of an announcement from the company that misled much of the world into believing there would be no more BlackBerry smartphones. After that announcement brought the brand into the spotlight, it took care to point out that third party manufacturing would continue to make the branded devices.

Handset makers willing to pay to license the company’s brand will soon put out a keyboarded smartphone.

This new BlackBerry keyboard phone will be coming into the market even though the DTEK50’s results were not at all impressive. The DTEK60 was just released through a collaboration between the company and Alcatel, but figures about the success of that device have yet to be produced at the time of the writing of this article.

Blackberry Keyboard Phone - Blackberry KeyboardThat said, when interviewed by Bloomberg, the company’s CEO, John Chen, gave the official confirmation that another BlackBerry smartphone was on the way. “We have one keyboard phone I promised people. It’s coming,” he said.

The official release date of the upcoming BlackBerry keyboard phone was not announced.

Chen said only that it was coming “soon.” Therefore, that could mean that BlackBerry will have a new mobile device on the market during the holiday shopping season.

Another announcement made by Chen during the interview pointed out that there are more companies interested in producing branded smartphones. In fact, he said BlackBerry is currently talking to two different companies about launching smartphones carrying their logo. That said, he did not identify the two companies at the time of their initial mention.

What he did say was that the two companies are based in India and China. He also suggested that the two companies were neck and neck in terms of what they have to offer.

Fans of BlackBerry keyboard phones appear to have some new offerings on the way in the next few months. Despite the fact that the company isn’t making its own mobile devices anymore, other companies seem to be interested in taking over.

The BlackBerry Leap loses the signature keyboard

The Canadian handset maker has dumped their physical QWERTY keyboards to attract new users.

While other smartphones from the Canadian manufacturer will continue to have the distinctive physical QWERTY keyboards, the latest device to be launched, the BlackBerry Leap, is losing this feature in favor of touch screen typing.

The goal is to be able to help the brand to appeal to younger professionals who are used to this mobile experience.

The BlackBerry Leap has been designed with younger professionals in mind. While the company is still focused on the business world as opposed to the consumer market, it has recognized that people under a certain age are comfortable functioning with a touch screen keyboard. Therefore, they have dropped the keypad for this device, in order to help them to compete with the Samsung Galaxy 6, the Apple iPhone 6, and other popular premium devices within the business community.

The BlackBerry Leap has also had a much more attractive price tag associated with it, to improve its appeal.

BlackBerry Leap loses keyboardUnlike its notably more expensive competition, the retail price for the new Leap smartphone is set at $275. That is about half the price of the Galaxy S6 and the iPhone 6. The device, itself, had previously been launched, but more information was revealed in order to help to boost the hype surrounding its release, which will be in April.

That said, there is still some mystery surrounding the device. While it is known that the Leap mobile device will still include the enterprise management and security tools and features that have become synonymous with BlackBerry smartphones, the nature of the keyboard for this device has not yet been made completely clear.

These smartphones will still have built in protection against malware, backup features, as well as wipe and restore capabilities. Owners of the BlackBerry Leap can also expect to take advantage of some of the company’s apps, such as the Blend, which gives users the ability to access their smartphone content with their tablets and laptop computers. The company has been taking a number of new tacks to work its way back into relevance within the business market.