Even though the DTEK50 experienced lower sales than predicted, the struggling handset maker isn’t stopping.
The floundering Canadian handset maker has decided it’s time for yet another BlackBerry keyboard phone. This announcement follows closely on the heels of an announcement from the company that misled much of the world into believing there would be no more BlackBerry smartphones. After that announcement brought the brand into the spotlight, it took care to point out that third party manufacturing would continue to make the branded devices.
Handset makers willing to pay to license the company’s brand will soon put out a keyboarded smartphone.
This new BlackBerry keyboard phone will be coming into the market even though the DTEK50’s results were not at all impressive. The DTEK60 was just released through a collaboration between the company and Alcatel, but figures about the success of that device have yet to be produced at the time of the writing of this article.
That said, when interviewed by Bloomberg, the company’s CEO, John Chen, gave the official confirmation that another BlackBerry smartphone was on the way. “We have one keyboard phone I promised people. It’s coming,” he said.
The official release date of the upcoming BlackBerry keyboard phone was not announced.
Chen said only that it was coming “soon.” Therefore, that could mean that BlackBerry will have a new mobile device on the market during the holiday shopping season.
Another announcement made by Chen during the interview pointed out that there are more companies interested in producing branded smartphones. In fact, he said BlackBerry is currently talking to two different companies about launching smartphones carrying their logo. That said, he did not identify the two companies at the time of their initial mention.
What he did say was that the two companies are based in India and China. He also suggested that the two companies were neck and neck in terms of what they have to offer.
Fans of BlackBerry keyboard phones appear to have some new offerings on the way in the next few months. Despite the fact that the company isn’t making its own mobile devices anymore, other companies seem to be interested in taking over.
While taking an extended vacation (due to lack of work) from Bill's normal occupation as a sound engineer, he found writing to be a new found passion. Technology trends sparked his interest so he started writing about the latest and greatest gadgets to hit the market and then we found him, or he found us...does it really matter? Bill now writes for Mobile Commerce Press concerning news matters that are changing the industry today.