Tag: biometric technology

Retailers are becoming more mobile-centric as a result of emerging trends

New trends are emerging in the United Kingdom digital commerce space. A growing number of retailers are beginning to focus their efforts in the online world, finding ways to make the shopping experience more convenient for consumers. As such, they have begun embracing mobile payments, which allow consumers to make purchasing from their mobile devices in physical stores and online. This move toward mobile-centric commerce is being encouraged by consumers that are beginning to rely on their smartphones and tablets more in daily life.

E-money is beginning to bring more convenience to the world of commerce

As consumers begin to base more of their lives on mobile technology, they are looking for ways to make their shopping experiences more convenient. This has lead to the emergence of e-money, which is the digital representation of their funds. For some, using electronic money is considered safer and faster than using physical forms of payment. Digital currency is also more easily managed by some consumers, which makes it a more attractive option than physical currencies. E-money is becoming particularly popular among those that favor mobile payments.

Biometric technology could help mobile payments thrive

Biometric technology is also becoming more popular in the United Kingdom and the rest of Europe. A recent survey from WorldPay suggests that 49% of European consumers are willing to participate in mobile transactions that are protected by biometric technology. This technology allows consumers to authenticate a transaction using their fingerprints or other biologic information, such as their voice. A growing number of retailers and banks in the United Kingdom are beginning to embrace this technology because of the security it can bring to the mobile payments space.

UK retailers want to mimic the mobile success of their US counterparts

These trends are likely to bolster the attractiveness of mobile payments in the United Kingdom. Many retailers in the UK have taken note of the success that their counterparts in the United States have found in their mobile efforts. Many of these retailers are following the example of those in the United States, making efforts to become more mobile-friendly.

Biometric technology may be the tool the mobile payments space needs to be successful. Security has long been a problem in the digital commerce sector. When e-commerce first began growing, there were many security risks that consumers and businesses had to deal with before shopping online could be considered safe. Over the years, the digital space has become more secure, but no less dangerous, and companies continue to fall prey to the risks that exist in the online world.

E-commerce is now something that people around the world participate in on a daily basis. Consumers enjoy the convenience that shopping online represents, but it has taken years of trial and error for online retailers to get it right and keep people safe while they are shopping online. The mobile commerce space is experiencing a similar problem, but retailers have had little time to address security issues thus far. Biometric technology could be the solution that businesses are looking for when it comes to security in the mobile space.

Passwords and security phrases can be compromised with varying degrees of effort and malicious groups are beginning to target the mobile space due to its relative lack of security. While hackers can find ways to exploit a wide range of platforms and services, they cannot exploit biological information that is used to keep these platforms safe. Biometric technology can turn a fingerprint into a virtual key, giving mobile consumers a higher level of security that they have not experienced in the past.

At its core, biometric technology is quite simple. It uses biological information, such as a fingerprint or a retinal scan, to control access to a mobile device or other type of electrical system. Because this information is unique for everyone, it is difficult to exploit. Biometric technology is not perfect, of course, but it could be powerful enough to solve some of the security problems that exist in the mobile commerce space. In fact, biometric technology is one of the reasons that Apple has entered into the mobile payments field, a sector it had once considered too risky to participate in.