Tag: augmented reality technology

A new deal with Aurasma has schools using A.R. technology to help to provide a high tech educational experience.

A new educational augmented reality deal with Aurasma is about to build on the already hefty client list that is approximately 20,000 long for that company, which also has 6 million monthly active users.

Since the beginning of the year, the company has seen its customer base increase by 17 percent.

Aurasma is already providing augmented reality technology in over 100 different countries and its usage includes campaigns with companies such as GQ, Dreamworks, and Vanity Fair. Now, the firm has just secured a new deal for providing educational technology with Walsworth Yearbooks. This will allow the tech to be integrated into school lessons across the United States.

This will allow student in schools across the United States to create their own augmented reality content.

Walsworth is among the largest 50 publishers in the United States and it will be providing students with support to teach them how to use Aurasma Studio CMS to create augmented reality content.

This deal follows closely on the heels of the launch of its augmented reality app called Yearbook 3D. That allows students with mobile devices to be able to scan their yearbook covers and event supplement in order to be able to access animations and video content. The head of global marketing at Aurasma, Lauren Offers, said that “Aurasma’s Partners in Education program was designed for partners like Walsworth to take advantage of Aurasma’s powerful platform and help educate the younger generation on emerging technologies like augmented reality.”

Offers also added that they have been impressed with the commitment and dedication demonstrated by Walsworth in temrs of providing young adults with greater empowerment for embracing state of the art technologies such as augmented reality, which helps to bring the Aurasma platform to “the next level”.

The vice president of marketing and communications at Walsworth, Alex Blackwell, also added that beyond being a primary technology assistance provider for what could potentially be thousands of different schools, the company will be exposing augmented reality technology to “tens of thousands of students.”

Developers from the company have now revealed the latest AR tech for cars instead of mobile gaming.

Though augmented reality is rapidly finding its place in areas such as mobile marketing, gaming, and other forms of entertainment, Pioneer has just unveiled a display that uses the technology which would be used in vehicles.

This technology mounts an LCD screen right onto the dash of a vehicle, where its navigation and stereo are traditionally located.

The augmented reality technology also uses a camera that would be located behind the vehicle’s rearview mirror. This allows an augmented reality effect to be created, where an image is projected onto the windshield overtop of the actual view.

This augmented reality display also relies on lasers to create “floating” images over the real view.

The images look as though they are floating a few feet in front of the vehicle’s position, even though they are actually simply projected onto the windshield’s screen. This trick gives the viewer the feeling that they are seeing graphics that are outside the vehicle, even though they are simply projections on screens above, where the sun visors would typically be positioned.

This trick is not only interesting and fascinating to many, Pioneer is saying that the augmented reality may actually help the driver in his or her experience behind the wheel. The display provides a great deal of information that all moves and interacts with the view of the road through the windshield. Arrows displayed on the screen help to make use of GPS guidance in order to lead a driver to his or her destination.

Furthermore, small balloons help to identify important areas that are approaching in the distance, such as restaurants, gas stations, and other locations. The camera can even allow the augmented reality technology to reinforce various other forms of information already visible, such as stop signs, traffic lights, yield signs and various other important forms of signage. The technology helps to provide these alerts in real time along with the view of what can actually be seen through the front window of the vehicle as it moves.